Frontier’s “Good to Go” Ad Campaign Links Fiber to the Future

One of the messages Frontier aims to deliver in its new “Good to Go” ad campaign is that 100 percent fiber infrastructure can support subscribers now and into the future. The campaign was developed by McCann New York. The video illustrates the “changes in human experience over a lifetime” and suggests that a fiber-based broadband can be one of the few constants. The span of time includes 44 cell phones, 23 computers, 19 gaming systems, 256 shoes, 22 jobs, seven romantic partners and other changes. A Frontier ad campaign extolling the current and long term value of fiber is not surprising from a company that has made significant investments in fiber during the past year or so. Two examples: Frontier, along with Charter and seven smaller companies, won a combined $203 million in grants from Michigan’s ROBIN rural broadband funding program. Frontier North received a grant of $22.3 million for a project serving 4,690 locations in Branch County. In March, the company was awarded $24.7 million for fiber broadband deployments in Illinois.