Google Claims UK YouTube Users Watch Less TV

Looking to shift more media executives' minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV.

A UK study found 19% of YouTube viewers are paying less attention to TV and that 17% are watching less TV overall. Three percent have stopped subscribing to premium cable networks and 1% have stopped watching TV entirely.

Some 1,583 UK respondents ages 13-64 were included in the study from June to September 2013: 1,171 were YouTube users, 412 were non-YouTube users.