Inability To Skip Commercials Frustrates Video on Demand Owners

Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to skip through commercials. A new report reveals that 41 percent of those surveyed say having the fast-forward function disabled on VOD is a major "frustration," per Hub Entertainment Research. When fast-forward is available -- through DVR or other time-shifting technologies -- research says 49 percent of those VOD viewers fast-forward through every commercial; 56 percent skip every commercial when viewing from a DVR.