Facebook, Twitter Battle For Billions In TV Ads

Social networks, such as Facebook and Twitter, are now going after the big media prize: billions of worldwide TV advertising dollars.

A new "Social TV" report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of "social television," tapping into an $180 billion worldwide ad market. The research company says Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens. Futurescape predicts the next wave of TV's transformation will come from social recommendations and other consumer tools to find new TV content. The global TV business is projected to be a cumulative $250 billion by 2014.