Retransmission Volley: NAB Launches KeepMyTV Site

In a promotional effort to help consumers during sometimes confusing retransmission battles, the National Association of Broadcasters has launched a new Web site: keepmytv.

The site says it is "dedicated to empowering viewers to have the best options for their local news, entertainment and community programming." Keepmytv's overall thrust is to explain to viewers why cable networks and TV stations and cable operators get into business battles, which cause TV programs to be taken off the air during testy negotiations. Mostly, it pitches a point of view from TV station owners in its often contentious relationships with big cable operators: to pay TV companies.