Internet Or TV: Americans Are Watching Mega-TV

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Big watchers of Internet content on their traditional TV sets are also watching plenty of regularly scheduled TV programming.

A new study by The Nielsen Company and commissioned by the Cable & Telecommunications Association for Marketing says that 84% of watchers who have Internet-connected TV sets or other devices are still watching a heavy dose of network TV shows the old-fashioned way. More importantly to broadcast and cable networks: these watchers are not "cord-cutters" -- those consumers looking to abandon cable system operator monthly programming packages. Of those surveyed, 92% have regular cable systems video packages. The study says 3% plan to transition from their cable subscription models.


Internet Or TV: Americans Are Watching Mega-TV