Originally published: December 20, 2011
Last updated: December 23, 2011 - 12:00am
A new paper to be published next year in the Journal of Business Ethics finds that people are more likely to lie via text compared to face-to-face communications, video conferencing or audio chat.
The paper is based on a study of 140 students that were grouped into pairs and asked to engage in a role-playing game. One student took on the role of a stockbroker, the other student played a buyer. Researchers told the "stockbroker" that the stock they had to sell would lose 50% of its value in one week. They also gave the "stockbroker" a financial incentive to sell as much of the bad stock to the "buyer" as possible. Researchers found that the stockbrokers were most likely to engage in duplicitous behavior -- either lying about the quality of the stock, or not mentioning how bad it was -- if they conducted the buy/sell conversation via text message. They were most likely to be honest about the quality of the stock if the conversation happened via video, which beat out both face-to-face communication and audio chat.
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