Originally published: January 10, 2012
Last updated: January 10, 2012 - 9:20pm
SNL Kagan reported that both Google and Dish Network have submitted bids to buy T-Mobile now that AT&T’s has ceased its overtures toward the country’s No. 4 operator. But the idea of Google becoming a wireless carrier is absolutely ridiculous.
There’s no arguing that Google has big ambitions to expand further into the wireless space. Not only did it build an overnight sensation with Android, it’s exploring the cutting edge of handset technologies with its Nexus line and will broaden its device scope with the purchase of ailing Motorola Mobility. The search giant is one of the biggest players in mobile apps, and remains a looming presence on the mobile Web. So why wouldn’t it want to complete that dominance by controlling the pipes that the deliver its services? There’s a big difference between delivering applications, services and devices and selling raw connectivity. Nowhere does this difference shine brighter than Google’s relationship with Verizon Wireless. Verizon benefits from the traffic that Android and Search deliver, and Google benefits from all of the Android devices that Verizon sells, but beyond that their common ground disappears, as the recent dust-up over Goggle Wallet shows. As an operator, Verizon has to carefully ration access to its network in the form of data caps and restrictions in order to make its profits. If Google were to buy T-Mobile it would be forced to do the same. As an apps and services innovator rationing bytes and bandwidth is the last thing Google wants to do.
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