Promoting Over-the-Air Gain Without the Pain

[Commentary] Broadcast television may not be promoting the advantages of replacing cable and satellite with a rooftop antenna for a couple of reasons: fear of losing retransmission revenue and not wanting to alienate cable systems that advertise on their air. But one stations thinks it’s found a solution: convincing a local antenna installer to advertise. I'm guessing the station can generate more in revenue each month from antenna installers than the company will lose in retransmission revenue. And even if it doesn't, the station will benefit in ways harder to calculate: from strengthening broadcasting as a local advertising medium, weakening rival cable and sending the message to Washington that broadcasting is here to stay.