Local TV News Best Cable Nets In Reaching Key Voters

TV stations' newscasts reach key voters better than national cable news networks -- at least according to one TV trade association. Local TV early and late TV news programs in the top 10 markets have 32% of its viewership coming from the core "voting" demographic, those 35-54, per the TVB, the TV and local media advertising trade group, with analysis from Nielsen. By contrast, that demographic is underrepresented by prime-time cable news networks -- just 22%. The TVB says the top 10 markets' prime-time TV newscasts generally mirrors the U.S. population as a whole. Those 35-54 are 39% of all voters.