T-Mobile Touts Unlimited Mobile Data Strategy

The lines are being drawn in the wireless data wars. On one side are the sharers, AT&T and Verizon Wireless, which offer plans for multiple users to share data minutes across different devices. On the other side: those offering unlimited data packages. On the heels of Sprint’s salvo touting the latter option (via a campaign over the weekend encouraging consumers to “Say no to sharing”), T-Mobile launched its Unlimited Nationwide 4G Data plans, which offers unlimited data at 4G speeds, without data caps, throttling or overage charges. T-Mobile has long taken a public stance against the shared data family plans. In a blog post from May 18, Andrew Sherrard, the company’s senior vice president of marketing, wrote: “Some of our competitors are backing away from simple, unlimited data and moving to family shared data plans. ….T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model.” According to the company, the unlimited data packages, which will be available for $20 or $30 a month extra depending on the voice and text plan selected, are meant to give consumers the most out of their smartphones without having to worry about data usage.