Why Just for Kids is such a big deal for Netflix

Netflix’s Just for Kids user interface is coming to the Xbox, making it possible for Netflix subscribers to browse through kids titles on their Xbox 360 without seeing any inappropriate content. That’s great news for any family household with an Xbox, but it also points to much bigger plans to further personalize your Netflix experience.

Just for Kids replaces the traditional Netflix catalog grid with a more playful user interface. TV shows can be discovered by character, and each and every episode can be previewed with an image — no reading skills necessary. Xbox users can decide whether they want to access Just for Kids or the regular Netflix UI every time they start the app, or switch to the kids UI at any point.