Pittsburgh Tops Major TV Viewing Cities

By one metric, Pittsburgh residents watched more live TV in the February sweep than other Nielsen large markets, while St. Louis led in time-shifted viewing. St. Louis was also second in live viewing, topping Baltimore and Philadelphia, with Detroit rounding out the top five among markets measured by local people meters. In time-shifted viewing, Cleveland came in second, followed by Sacramento, a tie between Charlotte and Dallas and Orlando. The data, part of Nielsen’s first “Local Watch” report, looked at the average daily viewing among the 25-to-54 demo during the most recently completed sweeps period.