More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. Reynolds Journalism Institute in the first quarter of the year.

The findings, summarized in RJI’s “2013 Q1 Research Report,” revealed that 12.7% of print subscribers plan to cancel their subscriptions in 2013. The percentage was highest among print subscribers ages 15-34, with 19% saying they plan to cancel -- but even among subscribers 65+ the proportion was 10.5%. On the positive side, the decline in print subscriptions is clearly correlated with increasing consumption of news via digital channels, with a special emphasis on mobile.