Netflix executive upends Hollywood

The man at the center of Netflix's transformation from DVD-by-mail service to Internet TV network, Chief Content Officer Ted Sarandos, seems to take pleasure in upending industry conventions — ordering an entire season of a series without asking for a pilot, withholding ratings and even throwing all of a new show's episodes online at once, in one big bundle, so viewers don't have to wait a week for the next installment of a series they love. As the industry's newest deep-pocketed buyer, with an annual content budget of $2 billion — and as much as 10% earmarked for original programming — Sarandos has the clout to lead the transformation of TV.