After Hurricane Sandy, People Flock to Radio for Information


Author: Ben Sisario
Coverage Type: reporting
Location:
Arbitron, Columbia, MD, United States

During the arrival and immediate aftermath of Hurricane Sandy, those with power looked to television, the Web and social media for information. But large numbers of people, particularly those in the hardest-hit areas, also turned to the radio.

Arbitron, the radio ratings service, will report on Monday that from 7 p.m. to midnight on Oct. 29, when the storm made landfall in New Jersey, an average of just more than a million people in the broader New York region were listening to the radio during any 15-minute period. That is up 70 percent from the same period the week before. (Besides the five boroughs of New York City, the metropolitan market includes five counties in New York, nine in New Jersey and part of one in Connecticut.) The audience skyrocketed in coastal areas.

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