CBS Changes TV Model With Prime-Time NFL, 8 New Shows

Removed from its big overall 18-49 win in 2013, CBS -- long known as one of the most consistent networks by TV marketers -- will work a slightly different model this season, adding NFL Football on Thursdays and eight new shows in prime time.

Football, as well as year-round development, will accelerate a change for CBS when it comes to original programming.

“You are going to see some nights where there will be essentially no repeats through the season,” says Les Moonves, president/chief executive officer for CBS, speaking at a morning press conference before its upfront presentation.

Going forward, CBS says more original programming launching throughout the year will create new definitions for the industry. “We are officially retiring the phrase 'midseason',” says Nina Tassler, chairman of CBS Entertainment.