YouTubers make jump to TV in pursuit of advertising dollars

StyleHaul and several companies like it are helping their video bloggers leap to leading roles on television and movies. The bigger screens come with prestige, millions of new viewers and larger paydays. StyleHaul recently signed a deal with the Oxygen cable network, Trium Entertainment and Lentos Brand to create a reality series featuring StyleHaul stars, tentatively titled "Survival of the Clickiest."

StyleHaul's owner, Stephanie Horbaczewski, hopes the increased credibility, visibility and financial stability that television offers on-air personalities flows its way too. Some entertainment industry analysts predict that television shows will become indistinguishable from the Web videos. That future isn't imminent, but the Oxygen deal is among a growing list of experiments laying the foundation for widespread crossover between YouTube and traditional Hollywood. "It's a great time to be in the online world," StyleHaul's Chief Content Officer Mia Goldwyn said. "We're in a unique position to optimize a YouTube strategy, a digital strategy and now a television strategy."