Apple and Google seek to protect consumers, leaving some app makers frustrated

As Apple and Google attempt to make online browsing both quicker and safer, they’re leaving app makers frustrated.

Apple wants app developers to adopt stronger security measures when transferring information online, a move that tech companies see as well-meaning but one that costs them time and money.

Google wants websites to stop forcing smartphone and tablet users to clear away an ad for an app before they can see a page’s contents. It could benefit Google’s ad business, but irks companies such as Yelp and LinkedIn that use the delaying tactic to promote their apps, which they say hold better sales and usage potential than websites.

The changes are just the latest to show the considerable sway Apple and Google hold over the mobile app industry. Either Apple’s iOS or Google’s Android operating systems are installed in nearly all of the world’s smartphones.