Advertising

A look at how companies try to reach potential customers.

Silicon Valley Ditches News, Shaking an Unstable Industry

The major online platforms are breaking up with news. Some executives of the largest tech companies, like Adam Mosseri at Instagram, have said in no uncertain terms that hosting news on their sites can often be more trouble than it is worth because it generates polarized debates. Others, like Elon Musk, the owner of X, have expressed disdain for the mainstream press. Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was.

Cable jumps into the mobile subsidy game

Some of the nation's top cable operators have begun to ramp up promotions focused on smartphone subsidies. These cable-led promotions mark a shift in the dynamics of the US mobile market, according to MoffettNathanson. Analyst Craig Moffett said this new wave of mobile promotional offers from operators such as Comcast, Charter, and Cox illustrates that they're indeed needed in today's competitive market. "Cable's emergence as a promotional discounter was entirely predictable, notwithstanding their early protests to the contrary," Moffett explained. However, he tempered predictions on how we

California Attorney General Bonta Announces $93 Million Settlement Regarding Google’s Location-Privacy Practices

California Attorney General Rob Bonta (D-CA) resolved a $93 million settlement with Google over allegations that its location-privacy practices violated California consumer protection laws. The settlement follows a multi-year investigation by the California Department of Justice that determined Google was deceiving users by collecting, storing, and using their location data for consumer profiling and advertising purposes without informed consent.

California lawmakers pass bill to make it easier to delete online personal data

California lawmakers passed a bill known as the Delete Act (Senate Bill 362) that would allow consumers, with a single request, to have every data broker delete their personal information. Data brokers include a variety of businesses that gather and sell people’s personal information, such as their address, marital status and spending habits.

Musk Escalates Speech-Chilling Attacks on His Critics

Following nearly a year of sustained pressure on brands from the #StopToxicTwitter coalition, showing the dangers of advertising on Twitter (now “X”), Elon Musk is now singling out coalition members to blame for the company’s extensive revenue losses.

Even AI Hasn’t Helped Microsoft’s Bing Chip Away at Google’s Search Dominance

When Microsoft unveiled an AI-powered version of Bing in February 2023, the company said it could add $2 billion of revenue if the revamped search engine could pry away even a single point of market share from Google.

Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically

For all the stock that brands and their agencies put on the value of consumer mentions in social media, it actually ranks relatively low among the modes of communication people use to express their sentiment about brands to others.

LinkNYC is a Privacy Disaster. Here's Why

From its inception, LinkNYC – the public WiFi kiosks that are run by a consortium of companies including Google subsidiary Sidewalk Labs – has always posed a threat to privacy. But after nine years of operation and a recent audit, it’s fair to say LinkNYC represents a barely mitigated privacy disaster.

T-Mobile Gets Mostly Bad News in Advertising Watchdog Decision

T-Mobile will appeal several decisions made by the National Advertising Division (NAD) of BBB National Programs to challenges brought by AT&T. The decisions involved “Phone Freedom” ads that appeared in television commercials, radio advertisements, and on T-Mobile’s website. The good news for T-Mobile is that NAD found at least one claim made in the “Phone Freedom” campaign to be supported. The bad news for T-Mobile is that some claims were not found to be supported.

Advertising Watchdog: It’s OK to Just Say Speed to Mean Broadband Download Speed

Charter Communications has prevailed in its appeal of a decision by the BBB National Program’s National Advertising Division (NAD) about speed claims in its broadband advertising. The appeal was upheld by the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs.