Advertising

The Federal Election Commission (FEC) has dismissed a complaint from Republicans that Google’s Gmail app aided Democratic candidates by sending GOP fundraising emails to spam at a far higher rate than Democratic solicitations. The Republican National Committee and others contended that the alleged benefit amounted to unreported campaign contributions to Democrats. The Republican National Committee, the National Republican Senatorial Committee, and the National Republican Congressional Committee complained to the FEC in 2022, citing 

Meta Platforms, the parent company of Facebook and Instagram, said advertisers will no longer be able to use a teenager’s gender to target them with promoted messages on its sites. The updated settings are scheduled to go into effect in February and will mean advertisers can market to teens based only on age and location. Meta previously stopped advertisers from targeting teenagers based on their Facebook or Instagram activity, such as the Pages they like. The changes will apply to those 13 to 17 years old.

The Justice Department reached a key milestone in its settlement agreement with Meta Platforms, formerly known as Facebook, requiring Meta to change its advertisement delivery system to prevent discriminatory advertising in violation of the Fair Housing Act (FHA).

Facebook parent Meta has agreed to pay $725 million to settle a class action lawsuit that claimed the social media giant gave third parties access to user data without their consent. It is the “largest recovery ever achieved in a data privacy class action and the most Facebook has ever paid to resolve a private class action,” said Keller Rohrback L.L.P, the law firm representing the plaintiffs. The class action lawsuit was prompted in 2018 after Facebook disclosed that the information of 87 million users was improperly shared with Cambridge Analytica, a consultancy firm linked to former Pre

France’s privacy watchdog fined Microsoft for not making it easy enough for users of its Bing search engine to reject cookies used for online ads, as part of a broader increase of enforcing Europe’s privacy laws. France’s data-protection regulator, the CNIL, fined a Microsoft subsidiary in Ireland 60 million euros, equivalent to almost $64 million. The company hadn’t—until earlier in 2022—offered users the option to reject so-called cookies alongside the button to accept them, the regulator said.

Google and Meta, known together in the ad industry as the "duopoly," are expected to bring in less than half of all US digital advertising this year for the first time since 2014.

The Federal Communications Commission voted recently to implement consumer broadband labels. The pricing information alone must be giving shivers to the marketing folks at the biggest broadband providers. The requirement that I think will be the most controversial is the requirement to disclose the typical broadband speed and latency. Some providers will have a real dilemma with the speed disclosure. Some of the dilemmas include the following:

Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business he just acquired in a $44 billion deal and where he is now serving as CEO.

More than 40 civil-society groups called on Twitter’s top-20 advertisers to inform Elon Musk that they will suspend all advertising on the platform if he follows through on plans to undermine the social network’s community standards and content moderation.

The National Advertising Division (NAD) of Better Business Bureau National Programs has upheld some claims made by Cox in television and radio advertising for its Gigablast internet service but has advised Cox to make changes to the advertisements. BBB National Programs is a non-profit organization that resolves disputes between advertisers. The decision came in response to a challenge from AT&T. In the ads, Cox states that it has gigabit available everywhere – a claim that NAD said is true throughout areas where the advertising has run.