December 2007

Murdoch Said to Have Plan for Shake-Up at Dow Jones

MURDOCH LINES UP HIS DOW JONES TEAM
[SOURCE: Washington Post, AUTHOR: Frank Ahrens]

Hearst After Hearst-Argyle Television Shares Again

HEARST AFTER HEARST-ARGYLE TELEVISION SHARES AGAIN
[SOURCE: Broadcasting&Cable, AUTHOR: Jon Hemingway]

Blackburn’s 70/70 Bill a Reality

NCTA APPLAUDS HOUSE BILL TO REPEAL 70/70 TEST
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]

Televangelists Miss Deadline to Turn Over Data

TELEVANGELISTS MISS DEADLINE TO TURN OVER DATA
[SOURCE: Wall Street Journal, AUTHOR: Suzanne Sataline suzanne.sataline@wsj.com ]

Stevens Urges Senate to Pass Indecency Bill

STEVENS URGES SENATE TO PASS INDECENCY BILL
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]

NTIA Approves DTV-Converter Boxes from Magnavox, Philco

NTIA APPROVES DTV-CONVERTER BOXES FROM MAGNAVOX, PHILCO
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The National Telecommunications & Information Administration has approved two more models of digital-TV-to-analog converter boxes to be eligible for $40 government-subsidized coupons the agency is supposed to be ready to hand out starting Jan. 1. That brings to five the number of approved boxes, which will not include bells and whistles like digital-video-recorder functionality because the government isn't subsidizing anything above the basic model.

Political Spending Expected to Soar in 2008 Election Cycle

POLITICAL SPENDING EXPECTED TO SOAR IN 2008 ELECTION CYCLE
Political advertising is expected to soar to $4.5 billion -- an all time high -- for the 2008 election cycle, according to a new report from PQ Media. The spending represents a 43.3% increase over the 2006 campaign cycle and a 64.1% increase over the 2004 election. The surge in spending is due to several factors including an "acrimonious political environment," record fundraising, and the number of candidates participating in races. "A key trend driving growth is that this is the first election since 1928 without a current member of the executive branch running for office, which has resulted in an unusually high number of presidential candidates participating in the primary season, as well as a discordant political landscape on several fronts," Patrick Quinn, president and CEO of PQ Media, said in a statement. Broadcast and cable TV, radio, newspapers, the Internet, out-of-home media, and mobile and magazines are expected to make up the bulk of spending. Projected ad spending for this group is forecasted to reach $3.03 billion, accounting for 67.2% of the total. Political marketing services including direct mail, public relations, and promotions & event marketing will reach $1.48 billion or 32.8% of the spend. Broadcast TV will take the lion's share of political advertising, more than half of the total expected $4.5 billion.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_con...

Cellphones Challenge Poll Sampling

CELLPHONES CHALLENGE POLL SAMPLING
[SOURCE: New York Times, AUTHOR: Megan Thee]

Common Sense Media Grills Presidential Candidates

COMMON SENSE MEDIA GRILLS PRESIDENTIAL CANDIDATES
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Common Sense Media, the nonprofit group that advocates for parental oversight of children's media consumption, polled the presidential candidates on their views on key media topics, including management of the Federal Communications Commission and ownership of the media.
http://www.broadcastingcable.com/article/CA6510072.html?rssid=193

* On the Media: Edwards Views Alcohol Ads as Threat; Romney Sees Sea of Perversion
http://adage.com/campaigntrail/article?article_id=122418

Newspapers Must Grow Digital Fast Enough to Offset Print Declines

NEWSPAPERS MUST GROW DIGITAL FAST ENOUGH TO OFFSET PRINT DECLINES
[SOURCE: AdAge, AUTHOR: Nat Ives]
When most of the country's biggest newspaper companies gave presentations at the annual UBS media conference this week, the common vision that emerged was digital revenue as fix -- not way down the road but in time to stanch the bleeding in traditional newsprint. The tactics for getting there -- focusing on local advertisers in print and online, offering new editorial and advertising products in print and online, partnering with digital powers, and buying online properties.