December 2007

How not to adapt to the Internet

HOW NOT TO ADOPT TO THE INTERNET
[SOURCE: Los Angeles Times, AUTHOR: Editorial staff]

Nielsen: Product Placements Succeed in ‘Emotionally Engaging’ Shows

NIELSEN PRODUCT PLACEMENTS SUCCEEDS IN 'EMOTIONALLY ENGAGING' SHOWS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more viewers, said Nielsen.
http://www.multichannel.com/article/CA6511219.html?rssid=196

Benton's Communications-related Headlines For Tuesday December 11, 2007

To view Benton's Headlines feed in your RSS=20
Aggregator, paste=20
http://www.benton.org/index.php?q=3Dtaxonomy/term/6/all/feed into your read=
er.

GOVERNMENT & COMMUNICATIONS
Only few saw the key FISA court rulings
Web Leaders Seek More Searchable Government
Waxman: White House censored climate scientists
Pakistan=92s News Media No Longer Silent, but Musharraf Has Muted His Crit=
ics

TELECOM
Groups to Press FCC To Prohibit Blocking Of Text Messages
AT&T Unit to Pay Up to $76 Million To Settle Tax Lawsuit With Missouri

MEDIA OWNERSHIP
Newspaper Lobby Wants Senate Bill Blocked
House Judiciary Hearing On Minority Ownership

INTERNET/BROADBAND
The FCC's Broadband Bobble
Google Shows Devices to FCC in Push to Free Airwaves
Unlicensed Broadband Device Technologies
The Web Users=92 Campaign

BROADCASTING/CABLE
Regulators Fight FCC=92s 90-Day Shot Clock
CTAM Study Finds Confusion About DTV Transition
NBC Decides to Run Conservative Group's Ad
NFL Network Wants Legislators to Back Cable Fight

QUICKLY -- NTCA throws support behind Adelstein;=20
How not to adapt to the Internet; Nielsen:=20
Product Placements Succeed in =91Emotionally Engaging=92 Shows

GOVERNMENT & COMMUNICATIONS

ONLY A FEW SAW THE KEY FISA COURT RULINGS
[SOURCE: The Hill, AUTHOR: Helen Fessenden]
Only a handful of lawmakers have seen a set of=20
Foreign Intelligence Surveillance Court rulings=20
on eavesdropping that have been cited by the Bush=20
administration and Republicans as one of the=20
principle reasons to transfer authority away from=20
the court to the attorney general and director of=20
national intelligence (DNI). The House and Senate=20
intelligence committees are the only full panels=20
that have read the rulings issued earlier this=20
year on the National Security Agency=92s=20
surveillance program, according to panel members=20
and aides. The decisions, widely discussed even=20
though they remain classified to this day, likely=20
will come under greater scrutiny as Congress=20
battles over legislation to update the 1978=20
Foreign Intelligence Surveillance Act (FISA)=20
before an interim rewrite of the bill expires Feb. 5.
http://thehill.com/leading-the-news/only-few-saw-the-key-fisa-court-ruli...
-2007-12-11.html

WEB LEADERS SEEK MORE SEARCHABLE GOVERNMENT
[SOURCE: Washington Post, AUTHOR: Kim Hart]
These days you can Google just about anything,=20
from your favorite celebrity's pet to your boss's=20
middle name. But using the biggest search engine=20
to get information about the government often=20
falls short. That's what leaders from Google and=20
Wikipedia plan to tell the Senate Committee on=20
Homeland Security and Government Affairs today,=20
urging Congress to require federal agencies to=20
make their Web sites, records and databases more=20
searchable. "It could be unintentional oversight=20
or incompetence," said Ari Schwartz, deputy=20
director of the Center of Democracy and=20
Technology, which plans to release a report today=20
with OMB Watch, a watchdog group, that shows that=20
basic government information often does not show=20
up in results provided by search engines run by=20
Google, Yahoo, Microsoft and Ask.com. Today's=20
hearing comes nearly five years after the=20
E-Government Act required government agencies to=20
make information more accessible electronically.=20
The law is scheduled to be reauthorized soon.
http://www.washingtonpost.com/wp-dyn/content/article/2007/12/10/AR200712...
1663.html
(requires registration)

WAXMAN: WHITE HOUSE CENSORED CLIMATE SCIENTISTS
[SOURCE: The Hill, AUTHOR: Klaus Marre]
A new report from a House committee said Monday=20
that the White House has engaged in a=20
=93systematic=94 effort to =93censor climate=20
scientists.=94 According to the report, compiled=20
for House Oversight and Government Reform=20
Committee Chairman Henry Waxman (D-CA), the Bush=20
administration has sought to restrict media=20
access to government scientists and has also edited congressional testimony.
http://thehill.com/index.php?option=3Dcom_content&task=3Dview&id=3D70190...
emid=3D70
* Hill Report: Administration Censored Media Access to Climate Science
http://www.broadcastingcable.com/article/CA6511102.html?rssid=3D193

PAKISTAN'S NEWS MEDIA NO LONGER SILENT, BUT MUSHARRAF HAS MUTED HIS CRITICS
[SOURCE: New York Times, AUTHOR: Salman Masood & David Rohde]
Nearly all private television channels blacked=20
out last month by President Pervez Musharraf=92s=20
emergency decree are back on the air. But the=20
country=92s once-thriving television news media=20
remain largely muzzled by sweeping new=20
restrictions that journalists and Western=20
diplomats say stifle criticism of the government.=20
After the blackout cost leading channels tens of=20
millions of dollars in lost advertising revenues,=20
owners of all but one channel agreed to stop=20
broadcasting the country=92s highest-rated=20
political talk shows and signed the=20
government-ordered =93code of conduct.=94 And under a=20
new ordinance, unilaterally enacted by Mr.=20
Musharraf, television journalists face up to=20
three years in jail for broadcasting =93anything=20
which defames or brings into ridicule the head of=20
state=94 and other restrictions. The law will=20
remain in place after Mr. Musharraf ends the=20
state of emergency, which he has promised to do on Saturday.
http://www.nytimes.com/2007/12/11/world/asia/11pmedia.html?ref=3Dtodaysp...
(requires registration)

TELECOM

GROUPS TO PRESS FCC TO PROHIBIT BLOCKING OF TEXT MESSAGES
[SOURCE: Washington Post, AUTHOR: Kim Hart]
Our heros Public Knowledge, Free Press, Media=20
Access Project, Consumers Union and the New=20
America Foundation are planning to urge the=20
Federal Communications Commission to clarify how=20
much control cellphone companies can have over=20
the messages and services delivered over their=20
networks. The groups say the FCC should prohibit=20
wireless carriers from blocking text messages=20
sent by any company, nonprofit group or political=20
campaign and carriers should deliver all text=20
messages to their customers, including those sent=20
by competing phone services. It is the latest in=20
a string of complaints and petitions filed with=20
the FCC, pushing commissioners to take a stronger=20
stance on the issue known as net neutrality,=20
which refers to an effort to bar Internet and=20
wireless providers like Verizon Wireless and AT&T=20
from giving preferential treatment to content on=20
their networks. The five-member FCC has said it=20
supports the concept of such a ban but has not=20
formally enforced it. The agency has also said=20
Internet providers have the right to manage their=20
networks in order to serve their customers as=20
long as they do not discriminate against certain content providers.
http://www.washingtonpost.com/wp-dyn/content/article/2007/12/10/AR200712...
1634.html
(requires registration)

AT&T UNIT TO PAY UP TO $76 MILLION TO SETTLE TAX LAWSUIT WITH MISSOURI
[SOURCE: Wall Street Journal, AUTHOR: Sara Silver at sara.silver( at )wsj.com]
AT&T Mobility, a division of AT&T Inc., agreed to=20
pay as much as $76 million in back taxes and=20
legal fees to settle a six-year-old cellphone-tax=20
lawsuit with Missouri's municipalities. The=20
dispute is over whether municipalities can levy a=20
tax normally applied to utilities and traditional=20
"landline" phone companies on cellphone service.=20
The suit had sought $500 million in back taxes,=20
penalties and interest. The resolution follows=20
Verizon Wireless's decision in September to=20
settle the same suit, filed in December 2001 by=20
Missouri municipalities against wireless carriers=20
operating in the state. Sprint Nextel Corp., also=20
involved in the dispute, has settled with some of=20
the municipalities and is in negotiations to=20
resolve the dispute with the others. As part of=20
the settlements, AT&T and Verizon agreed to start=20
collecting the tax from their customers. The=20
municipalities stand to earn $80 million a year=20
from the tax if all carriers agree to collect=20
it. The municipalities aren't likely to get as=20
much as sought in back taxes. Based on the=20
settlements so far, the municipalities stand to=20
get less than $200 million in back taxes.
http://online.wsj.com/article/SB119734053400320371.html?mod=3Dtodays_us_...
ketplace
(requires subscription)

MEDIA OWNERSHIP

NEWSPAPER LOBBY WANTS SENATE BILL BLOCKED
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
The Newspaper Association of America is trying to=20
block a Senate bill that would postpone a Dec. 18=20
vote at the Federal Communications Commission=20
that would relax the ban on the ownership of=20
newspapers and TV stations in the same local=20
market. =93I urge you to derail any legislative=20
attempts to derail the FCC=92s Dec. 18 vote,=94 said=20
NAA president John Strum in a letter Monday to=20
Senate Majority Leader Harry Reid (D-Nev) and=20
Senate Minority Leader Mitch McConnell (R-KY).=20
=93The maintenance of this 32-year-old rule ignores=20
cable television, the Internet, satellite=20
television, satellite radio, podcasting, blogs,=20
cell phones and all the other ways people can get information,=94 Strum sai=
d.
http://www.multichannel.com/article/CA6511206.html?rssid=3D196

HOUSE JUDICIARY HEARING ON MINORITY OWNERSHIP
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The House Judiciary Committee has scheduled a=20
hearing Wednesday (Dec. 12) at 2 p.m. on media=20
consolidation. The hearing will focus on the=20
impact of media consolidation on localism and=20
diversity. The list includes Dan Rather, now=20
anchor and managing editor of Dan Rather Reports=20
on HDNet; Adam Thierer from the Center for=20
Digital Media Freedom, Progress and Freedom=20
Foundation; radio talk show host Joe Madison;=20
Carol Jenkins of the Women's Media Center; David=20
Honig, executive director of the Minority Media=20
and Telecommunications Council; and S. Derek=20
Turner, head of research for Free Press
http://www.broadcastingcable.com/article/CA6511248.html?rssid=3D193

INTERNET/BROADBAND

THE FCC'S BROADBAND BOBBLE
[SOURCE: BusinessWeek, AUTHOR: Tom Lowry]
[Commentary] Federal Communications Commission=20
Chairman Kevin Martin could have taken a much=20
larger role in helping the U.S. catch up with=20
other countries when it comes to the=20
all-important issue of broadband access. After=20
all, it was his boss, President George W. Bush,=20
who in 2004 called for universal broadband for=20
all Americans by 2007. As 2007 draws to a close,=20
the figure is only about 50%. The U.S. has fallen=20
further behind in global broadband. The latest=20
rankings by the Organization for Economic=20
Cooperation & Development show the U.S. at 15 in=20
terms of broadband penetration=97down from 4 in=20
2000. Average speeds in Japan are 20 times faster=20
than in the U.S., and South Koreans pay nine=20
times less per megabit than Americans do.=20
Chairman Martin should have started regularly=20
collecting accurate data about penetration;=20
speeds; and which communities, minority and=20
rural, for example, lack affordable services. He=20
may leave with the change of Administration next=20
year. In January the FCC will conduct the biggest=20
auction ever of wireless spectrum, which Martin=20
says will transform broadband in the U.S. Even=20
so, Bush's deadline will have come and gone.
http://www.businessweek.com/magazine/content/07_51/b4063076356340.htm?chan=
=3Dmagazine+channel_opinion

GOOGLE SHOWS DEVICES TO FCC IN PUSH TO FREE AIRWAVES
[SOURCE: Bloomberg, AUTHOR: Molly Peterson]
Google is now the third company to demonstrate=20
experimental technology to the Federal=20
Communications Commission as part of its push to=20
free up unused television airwaves for wireless=20
Internet access. Early tests found the=20
technologies can "amply" protect occupied TV=20
channels from interference if they are built into=20
mobile devices that use vacant channels, Google=20
told the FCC in a letter from Richard Whitt.=20
Broadcasters such as CBS Corp. and Walt Disney=20
Co.'s ABC oppose the technology companies' plan,=20
saying the gadgets may cause digital TV screens=20
to freeze and become unwatchable.
http://www.bloomberg.com/apps/news?pid=3D20601204&sid=3Da1Ys1hvN_D88&refer=
=3Dtechnology

UNLICENSED BROADBAND DEVICE TECHNOLOGIES
[SOURCE: New America Foundation, AUTHOR: Michael Calabrese and Sascha Meinr=
ath]
"Smart" wireless devices can use the unassigned=20
frequencies between broadcast TV channels to=20
offer wireless broadband and other innovative=20
services. A rulemaking is pending at the FCC to=20
permit unlicensed access to this currently wasted=20
spectrum, subject to technical requirements that=20
will protect television reception from=20
interference. Access to the vacant TV channels in=20
each market has been the subject of intense=20
lobbying, yet far too many of the arguments=20
against "white space" devices rely upon=20
misinformation about the technologies and the FCC=20
process that will prevent harmful interference to=20
DTV reception and other incumbent services. This=20
policy backgrounder offers a summary analysis,=20
and is an effort to help policymakers strike the=20
appropriate balance between protecting existing=20
services from interference while making the=20
benefits of mobile broadband services available=20
and affordable for all consumers. It provides=20
policymakers with: a brief historical background=20
to the current FCC proceedings; a description of=20
White Space Device (WSD) technologies; a =93Myths=20
vs. Facts=94 section addressing the key concerns=20
raised about WSDs; an overview of the public=20
benefits of WSDs; and a concise summary of where=20
we are in the multi-phase process of adopting WSD technologies for consumer=
use
http://www.newamerica.net/publications/policy/unlicensed_broadband_devic...
echnologies

THE WEB USERS' CAMPAIGN
[SOURCE: New York Times 12/9, AUTHOR: Matt Bai]
Did the current field of presidential candidates=20
absorb the wrong lessons from the failed Howard=20
Dean campaign in 2004? His campaign was the first=20
to harness the fund-raising and organizing power=20
of the Internet, and both parties=92 2008 hopefuls=20
had visions of replicating his model. Dean=92s=20
campaign didn't explode online because he somehow=20
figured out a way to channel online politics; he=20
managed this feat because his campaign, almost by=20
accident, became channeled by people he had never=20
met. Dean for America was branded from its core=20
antiwar message down to the design of some of its=20
bumper stickers and buttons by laptop-laden=20
volunteers, and these strangers, it could be=20
argued, both made and unmade the candidate. In=20
the new and evolving online world, the greatest=20
momentum goes not to the candidate with the most=20
detailed plan for conquering the Web but to the=20
candidate who surrenders his own image to the=20
clicking masses, the same way a rock guitarist=20
might fall backward off the stage into the hands of an adoring crowd.
http://www.nytimes.com/2007/12/09/magazine/09wwln-lede-t.html?_r=3D2&ref...
technology&oref=3Dslogin&oref=3Dslogin
(requires registration)

BROADCASTING/CABLE

REGULATORS FIGHT FCC'S 90-DAY SHOT CLOCK
[SOURCE: Multichannel News, AUTHOR: Linda Haugsted]
Local regulators across the country challenged=20
the Federal Communications Commission=92s so-called=20
=9390-day shot clock,=94 calling it an abuse of=20
power, and the agency=92s latest order clarifying=20
its application of the rule has also been=20
appealed in court. Montgomery County (MD), on=20
behalf of other challengers of the FCC rules on=20
franchising, appealed the latest order in the=20
U.S. Court of Appeals for the Fourth Circuit on=20
Dec. 6. The county=92s appeal asserts that the most=20
recent order =93exceeds the FCC=92s statutory=20
authority, is arbitrary and capricious and=20
violates the Fifth and Tenth Amendments to the=20
U.S. Constitution,=94 among other legal claims.=20
These are similar to the abuse of regulatory=20
discretion claims made in the challenge to the=20
original, March 5, franchising order. That legal=20
challenge is still pending before the U.S. Court=20
of Appeals for the Sixth District.
http://www.multichannel.com/article/CA6511254.html?rssid=3D196

CTAM STUDY FINDS CONFUSION ABOUT DTV TRANSITION
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
According to the Cable & Telecommunications=20
Association for Marketing, almost one-half of TV=20
viewers (47%) don't know when the digital-TV=20
transition will occur and one-half of them don't=20
know where to go to find out. The CTAM study=20
found that 45% of viewers with a=20
multichannel-video service -- cable, for example=20
-- were the group most familiar with the=20
transition, while viewers with no TVs connected=20
to cable or satellite were the least familiar at=20
31%. And 50% of those households said they "don't=20
know where to turn for information about the transition," CTAM added.
http://www.broadcastingcable.com/article/CA6511201.html?rssid=3D193

NBC DECIDES TO RUN CONSERVATIVE GROUP'S AD
[SOURCE: Associated Press, AUTHOR: Jim Kuhnhenn]
NBC reversed course Saturday and decided to air a=20
conservative group's television ad thanking U.S. troops.
The ad, by the group Freedom's Watch, asks=20
viewers to remember the troops during the holiday=20
season. NBC had refused to air the ad because it=20
guides viewers to the Freedom's Watch Web site,=20
which NBC said was too political. In a statement=20
issued Saturday evening, NBC said: "We have=20
reviewed and changed our ad standards guidelines=20
and made the decision that our policy will apply=20
to content only and not to a referenced Web site.=20
Based on these amended standards the Freedom's=20
Watch ad will begin to run as early as Sunday."
http://www.tvnewsday.com/articles/2007/12/10/daily.5/
* NBC Reverses Decision on Freedom's Watch Ads
http://www.broadcastingcable.com/article/CA6511154.html?rssid=3D193

NFL NETWORK WANTS LEGISLATORS TO BACK CABLE FIGHT
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
The NFL Network is trying to get U.S. legislators=20
to pressure the Federal Communications Commission=20
into forcing Comcast and Time Warner into=20
negotiating their differences with the=20
league-owned pay-TV channel. NFL Network=20
lobbyists have circulated to legislators for=20
their signature a draft letter to FCC chairman=20
Kevin Martin stating that the agency should=20
impose mandatory arbitration because the cable=20
companies have little incentive to carry popular programming they don't own.
http://www.multichannel.com/article/CA6511245.html?rssid=3D196

QUICKLY

NCTA THROWS SUPPORT BEHIND ADELSTEIN
[SOURCE: Telephony Online, AUTHOR: Tim McElligott]
President Bush has nominated Commissioner=20
Jonathan Adelstein for another 5-year term on the=20
Federal Communications Commission. Rural telecom=20
providers support the move. Dan Mitchell, vice=20
president of legal and industry affairs at the=20
National Telecommunications Cooperative=20
Association (NTCA), said, "He was instrumental in=20
helping to advance the agenda of rural telecom=20
providers during his seven years as senior=20
telecommunications aide to Senate Majority Leader=20
Tom Daschle (D-SD). The NTCA worked closely with=20
him on Capitol Hill and has furthered that=20
relationship during his tenure at the FCC.=94 The=20
NTCA lobbied hard for Adelstein when he was first=20
nominated in 2004 and consider him a leading=20
voice on the commission for small communications providers.
http://telephonyonline.com/independent/news/ntca_adelstein_fcc_121007/

HOW NOT TO ADOPT TO THE INTERNET
[SOURCE: Los Angeles Times, AUTHOR: Editorial staff]
[Commentary] Universal Music Group made virtually=20
its entire catalog available for free this week=20
on Imeem, an online social network, in exchange=20
for a cut of the company's advertising revenue.=20
It's a risky bet, the kind of move that none of=20
the major record companies were making even three=20
years ago. But all the labels are making them=20
now, in the hope that revenue from the Web and=20
wireless networks will offset their sliding CD=20
sales. Meanwhile, in Hollywood, the studios and=20
the writers union aren't even talking about a=20
deal. Until last week, the biggest stumbling=20
block seemed to be the formula for paying writers=20
when their works were used online. But=20
negotiations broke down again on Friday after the=20
studios objected to the writers' demands on=20
several old-school issues like accounting practices and union representatio=
n.
http://www.latimes.com/news/printedition/opinion/la-ed-strike11dec11,1,3...
015.story?coll=3Dla-news-comment
(requires registration)

NIELSEN PRODUCT PLACEMENTS SUCCEEDS IN 'EMOTIONALLY ENGAGING' SHOWS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Products placed within =93emotionally engaging=94 TV=20
programs are recognized on average by 43% more viewers, said Nielsen.
http://www.multichannel.com/article/CA6511219.html?rssid=3D196
--------------------------------------------------------------
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
through Friday, this service provides updates on=20
important industry developments, policy issues,=20
and other related news events. While the=20
summaries are factually accurate, their often=20
informal tone does not always represent the tone=20
of the original articles. Headlines are compiled=20
by Kevin Taglang headlines( at )benton.org -- we welcome your comments.
--------------------------------------------------------------

The House Judiciary Task Force on Antitrust and Competition Policy HAS POSTPONED a hearing titled, "Media Consolidation: Impact on Minority Ownership and Localism." The hearing will be held on Wednesday, December 12, at 2 p.m. in 2141 Rayburn House Office Building. Members will look at the impact of media consolidation on minority ownership and participation, the preservation of local voices in the media, and maintaining diversity and a variety of viewpoints in the media.

WHO: House Judiciary Antitrust Task Force

Witnesses:

Dan Rather



Help Me Spy on Al Qaeda

HELP ME SPY ON AL QAEDA
[SOURCE: New York Times, AUTHOR: Mike McConnell, director of national intelligence]

Rights That Travel

RIGHTS THAT TRAVEL
[SOURCE: Washington Post, AUTHOR: Sen Ron Wyden (D-OR)]

U.S. court lets stand Verizon deregulation

COURT DENIES SPRINT'S PETITION AGAINST FCC RULING
[SOURCE: Associated Press 12/7]

Web founder warns of short-termism

WEB FOUNDER WARNS OF SHORT-TERMISM
[SOURCE: Financial Times, AUTHOR: Richard Waters and Kevin Allison]

Company brings offline data to Web ads

COMPANY BRINGS OFFLINE DATA TO WEB SITES
[SOURCE: Associated Press, AUTHOR: Anick Jesdanun]

Albany: Spitzer Names Broadband Panel

ALBANY: SPITZER NAMES BROADBAND PANEL
[SOURCE: Associated Press]
New York Governor Eliot Spitzer (D) announced the formation of a state panel to develop strategies to allow all New Yorkers to get access to high-speed Internet service. The panel, the New York State Council for Universal Broadband, will recommend ways to extend high-speed access beyond traditional methods and to extend broadband connections to underserved rural and urban areas and will be led by the state’s chief information officer, Melodie Mayberry-Stewart.