Will You Feel the Benefit of the Stimulus Package? Find Out Here
The American Recovery and Reinvestment Act of 2009 will try to rescue the economy with an unprecedented $787 billion package of government spending and tax cuts.
The bill includes $7.2 billion to expand broadband, with an emphasis on "unserved" and "underserved" communities such as rural areas. Within a year, the Federal Communications Commission must produce a "national broadband plan" including "a plan for use of broadband infrastructure and services in advancing consumer welfare, civic participation, public safety and homeland security, community development, health-care delivery, energy independence and efficiency, education, worker training, private-sector investment, entrepreneurial activity, job creation and economic growth, and other national purposes."
Winners: Telecom companies, media companies, others developing broadband-based content and services.
The score: A boost to anyone wanting to deliver high-bandwidth content, such as video, to households far and wide. Workers in rural areas will find it easier to get on the net.
DIGITAL TV
Congress allocated $650 million to pay for more coupons for digital-to-analog TV converter boxes and related educational/outreach efforts.
Winners: Michley Electronics' Tivax, LG Electronics' Zenith and other marketers of converter boxes; Amazon, RadioShack and other retailers.
The score: Government money had run out for $40 converter-box rebate coupons, so this will get the coupons flowing again. Mr. Obama, meanwhile, signed legislation putting off the nation's digital TV switchover until June 12.
CENSUS
The Census Bureau won $1 billion in additional money for the 2010 Census, some of which is meant to "increase targeted media purchases." Allocation includes "up to $250 million" for "partnership and outreach efforts to minority communities and hard-to-reach populations." That could mean more money for minority agencies and media.
Winners: Lead agency DraftFCB and media shop Initiative, both part of Interpublic Group; multicultural subcontractors including DraftFCB, GlobalHue, A to Sí, IW Group, G&G, Allied Media, Weber Shandwick, Jack Morton, Booz Allen Hamilton, Marcom Group and Zona Design.
The score: More money for promotion; potentially a more accurate census.