Reaction to President Barack Obama's directive on "Unleashing the Wireless Broadband Revolution" came from many corners.
Federal Communications Commission Chairman Julius Genachowski said, "Broadband is about investment, innovation, jobs and opportunity, and spectrum is vital infrastructure for broadband. The Administration's strong action today is a critical step toward ensuring that America will lead the world in mobile broadband. The initiatives endorsed today will spur economic growth, promote private investment, and drive U.S. global leadership in broadband innovation. Spectrum is the oxygen of wireless, and the future of our mobile economy depends on spectrum recovery and smart spectrum policies. As over one hundred companies, representing billions in investment and millions of American jobs, told the FCC: 'Our nation's ability to lead the world in innovation and technology is threatened by the lack of sufficient spectrum for wireless broadband applications and services.'"
Harold Feld, Public Knowledge Legal Director, said "We are pleased that the White House is moving forward to increase the amount of spectrum access for non-federal users. This additional spectrum should eventually translate into more competition in the wireless industry, and more opportunities for consumers. We were particularly pleased that Dr. Summers took note of the importance of both licensed and unlicensed spectrum as part of a comprehensive spectrum policy."
The Consumer Electronics Association applauded the President's plan to "liberate underutilized broadcast spectrum as part of an overall goal of deploying 500 MHz of spectrum to solve our nation's broadband crisis.
CTIA: The Wireless Association said, "We thank the Administration for acknowledging the wireless industry's important role as an economic driver and for recognizing the potential that this spectrum holds for enhancing the lives of all Americans. The President's Memorandum and today's announcement are important steps in helping the U.S. wireless industry maintain our world leadership in mobile innovation."
Rep Peter King (R-NY) said, "I was disappointed not to see a White House endorsement for any additional spectrum to specifically be allocated for public safety."
The National Association of Broadcasters said, "Expanding broadband is important, and broadcasters will work constructively with policymakers to help them attain that objective. We appreciate FCC assurances that further reclamation of broadcast television spectrum will be completely voluntary, and we're convinced that America can have both the finest broadband and broadcasting system in the world without jeopardizing the future of free and local TV service to tens of millions of viewers. We also believe the first priority of Congress ought to be passage of spectrum inventory legislation that identifies fallow spectrum or companies that may be 'warehousing' the airwaves."
Free Press Policy Counsel M. Chris Riley said, "We are glad the White House is taking the necessary steps to help move a crucial piece of the National Broadband Plan. We encourage the administration to support the rest of the plan, which is now in jeopardy, by endorsing FCC Chairman Genachowski's Third Way proposal to restore the agency's broadband oversight authority. While today's announcement is commendable, additional spectrum alone will not fix a broken market. For consumers to realize the full benefit of this reallocation of our public airwaves, the FCC and Congress must take steps to promote competition in the mobile broadband industry. Congress, the White House and the FCC should commit to dedicating a substantial portion of reallocated spectrum to unlicensed usage, in addition to auctioned spectrum. The FCC should also reinstate spectrum caps or tighter screens, impose and enforce build-out requirements to ensure that companies do not warehouse newly acquired spectrum, and move forward with handset exclusivity, data roaming and other policy problems facing consumers in the mobile broadband market."
Cisco's Mary Brown said, "The only President to ever carry and use a Blackberry today announced an ambitious plan that will allow people and things to communicate using new IP-based wireless technologies on a scale never before seen. This is a huge step in the right direction. In Cisco's view, a new era of visual communications is upon us. Americans will use video to communicate with each other, ensure the safety of our citizens and critical infrastructures, for information gathering and collaboration, and in ways that we cannot even imagine. Like President Kennedy's goal of putting a man on the moon, President Obama's 10-year spectrum initiative promises to put the United States at the forefront of technologies that will be needed to support a very different communications system than the one that exists today."
"Today's Presidential Memorandum on spectrum policy," said AT&T's Jim Cicconi, "and the public comments of the President's top economic advisor, are both encouraging and timely...Spectrum deficiencies, if left unaddressed, will limit job growth and investment, harm consumers, and hobble innovation. And just as all wireless carriers will face these spectrum deficiencies, all carriers should be allowed a fair chance to acquire the spectrum their customers need. We look forward to working with the Administration as it moves to meet the spectrum goals outlined in the National Broadband Plan, and now endorsed by the President."
Sprint's Vonya McCann said, "Sprint is pleased that President Obama has put his support behind the FCC's National Broadband Plan recommendations concerning spectrum allocation. The President's order will facilitate all federal agencies working cooperatively to identify spectrum availability and best manage this scarce resource. If the plan's recommendations are implemented fully over the next ten years, they will create jobs, promote innovation, and further expand the country's broadband economy."
"This is an important and positive step in our long-term goal of ubiquitous broadband nationwide," said the Information Technology Industry Council's Dean Garfield. "As the United States recovers from the worst economic downturn since the Great Depression, it's critical that we recognize the vast potential of broadband to create jobs, train our workforce and drive sustained growth across industry sectors. In short, faster, more pervasive Internet will make it easier for retailers to take orders and track inventory, airlines to sell seats, tourist destinations to attract visitors and schools to educate the innovators of the future."
"Just like roads and bridges of the last century, widespread broadband deployment represents the fundamental underlying infrastructure of America's innovation economy," said Rey Ramsey, President and CEO of TechNet. "As the President said in his memorandum, our nation's future is wireless and a dynamic broadband network is central to our nation's long-term economic growth. We look forward to working with our policymakers to make the power of broadband more available and accessible to every American."
Benton Foundation Chairman and CEO Charles Benton said, "Spectrum is the lifeblood of our economy in an increasingly competitive, always-on, always-connected world. To reach our national goal of universal, affordable broadband access and use, we must transform the National Broadband Plan into new, effective policies. Today's action by President Barack Obama is important for many reasons, but none more so than it shows the National Broadband Plan has the attention of the President and the Administration at the highest levels. Now federal policymakers, including Congress, must do their part in implementing the Plan."