Ad Battle Heats Up for Contest in South Carolina
Campaigns and the “super PACs” that support them are signaling where they think the real primary fight is, and it is not New Hampshire. Advertising dollars have been pouring into South Carolina in recent days, which after Iowa is shaping up to be the next front in the advertising wars.
So far, voters in South Carolina have already seen more than 5,500 presidential campaign ads. In New Hampshire, by contrast, voters had seen just 2,800 presidential campaign spots as of Monday morning, according to the Kantar Media Campaign Media Analysis Group. With less than two weeks to go before the Jan. 21 primary, campaign strategists are racing to place buys before their competitors do and struggling to create messages that resonate in a market that could be saturated as early as this weekend.