Some Countries Are More Social Than Others, Survey Finds
In the big cities of India and China, it seems, people can’t help being social. Nearly everyone who uses the Internet there is also active on social networks, according to a vast global survey by Forrester Research, and most of them do much more than read and watch what’s posted online.
Three out of four of them write blog posts or upload pictures and music. Cultures reveal themselves online. Italians are twice as likely to visit a social networking site as Germans. The Japanese prefer anonymity and eschew Facebook, which demands real names, for the more flexible Japanese network called Mixi. Europeans and Americans seem to be equally passive: less than a fourth post any content at all. They use social media heavily, though: 86 percent among online Americans and 79 percent among online Europeans, according to Forrester. The online survey was collected from 95,000 Internet users in 18 countries. Three-fourths of Facebook users are outside the United States, as is more than half of the Twitterverse. In China, India, Mexico and Brazil – countries where Internet penetration is lower than in the United States and Europe — 93 percent of those who are online use social networks at least once a month, the Forrester report found.