May 2012

USDA Invites Applications for Grants to Provide Broadband Service to Remote Rural Communities

Agriculture Secretary Tom Vilsack announced that USDA is accepting applications through the Community Connect Broadband program for grants to provide broadband service to residents of remote, rural communities. Community Connect grants are made available to the most rural, unserved and economically challenged areas. The funds are used to build broadband infrastructure. Awardees are also required to establish community centers that offer free public access to broadband. Applications must be received by June 18, 2012.

With 8.8% market share, Apple has 73% of cell phone profits

With 8.8 percent of mobile phone market share, Apple’s share of profits is 73 percent. Samsung, riding the Google Android juggernaut, grew its market share (by units shipped) to 23.5%, up 35.4% year over year, and its share of the profits to 26%. HTC, by contrast, is barely breaking even. And the rest -- Research in Motion, Nokia, Sony, Motorola and LG -- are losing money.

Remember: We're talking about all mobile phones, not just smartphones. And the entire worldwide market, not just the US.

Teens & Online Video

In a survey of 799 teens conducted by the Pew Research Center’s Internet & American Life Project between April 19 and July 14, 2011, the teens were asked about a number of online behaviors.

Among the findings:

  • 37% of internet users ages 12-17 participate in video chats with others using applications such as Skype, Googletalk or iChat. Girls are more likely than boys to have such chats.
  • 27% of internet-using teens 12-17 record and upload video to the internet. One major difference between now and 2006 is that online girls are just as likely these days to upload video as online boys.
  • 13% of internet-using teens stream video live to the internet for other people to watch.
  • Social media users are much more likely than those who do not use social media to engage in all three video behaviors studied.

Verizon promoting LTE as home broadband alternative

Verizon launched a new HomeFusion Broadband service that lets consumers use an LTE router in their homes to connect up to four wired and 20 wireless devices to the web through Verizon's LTE network.

Basically the router works like a typical mobile hotspot that uses LTE for basic web connectivity but that uses Wi-Fi signals to push data out to home devices. Verizon began trialing its HomeFusion LTE program in March and will make it available to the general public tomorrow. The catch for a lot of consumers, though, may be the service's pricing. Verizon is charging $60 a month for 10GB of data, $90 a month for 20GB of data and $120 a month for 30GB of data. While many home broadband providers are now implementing data caps, most of them are far higher than what Verizon is offering for its HomeFusion services and at much lower prices. Comcast, for example, offers plans that start as low as $20 a month for new customers and doesn't impose any bandwidth caps until customers exceed 250GB per month.

How Blogs, Social Media, and Video Games Improve Education

The appearance of collaboration tools such as blogs, wikis, social media, and video games has altered the way individuals and organizations relate to one another. There is no longer any need to wait on professionals to share material and report on new developments. Today, people communicate directly in an unmediated and unfiltered manner. These developments have lowered information costs and altered the dynamics of information dissemination. On some platforms, communications costs have dropped virtually to zero. No longer are communications one way or based on organizational hierarchies. Rather, organizational expression moves in many directions at once and interacts with a wide range of personnel involved in the process.

The emergence of new platforms has been particularly dramatic in classroom transmissions. As Stanford University communications professor Howard Rheingold notes, “Up until now, ‘technology’ has been an authority delivering the lecture which [students] memorized. If there is discussion, it’s mostly about performing for the teacher. Is it possible to make that more of a peer-to-peer activity? Blogs and forums and wikis enable that. So a lot of this is not new, but it’s easier to do [and] the barriers to participation are lower now.

Cybersecurity is hottest IT skill

Embattled by hactivists, cyber criminals and foreign rivals seeking to steal proprietary information, U.S. corporations are ramping up their hiring of cyber security experts, with open jobs reaching an all-time high in April.

The need for cyber security experts spans all industries, from financial services, manufacturing and utilities to healthcare and retail. Among the major U.S. companies trying to fill cyber security-related positions are Boeing, Baylor Health Care System, Verisign and Office Depot. Cyber security jobs also are plentiful in the U.S. federal government market. For example, the Energy Department's Idaho National Lab is seeking a senior cyber security researcher to support its lead nuclear research and development facility.

Obama wins in race for digital attention

The Obama campaign is employing a digital strategy like no other, betting more aggressively on Facebook, display ads, and paid search than Republican candidates seeking the nomination, according to new data from analytics firm comScore.

In fact, the Obama for America campaign delivered 835 million display ads in February, representing 86 percent share of voice for all presidential candidate display ads in that month, according to comScore. “The Obama campaign outnumbered the combined effort of the four leading Republican campaigns with any notable online ad presence by a ratio of 10 to 1 in the past six months, reflecting a significant difference in advertising strategy between Obama and the rest of the candidates,” comScore said in a report entitled, “5 Ways Digital Media is Shaping the 2012 Presidential Election.”

Presidential Ads 70 Percent Negative in 2012, Up from 9 Percent in 2008

The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. 7 out of 10 of the ads aired in this year’s presidential contests have been negative -- that is, they mentioned an opponent. This compares to fewer than 1 in 10 ads aired during the 2008 presidential race up to this point that were negative.

Over 200,000 ads have aired so far. Candidate-sponsored ads, which made up 96.6 percent of the total airings in 2008, declined to just over a third (35.8 percent) of the total this year. Making up for most of the difference are outside groups (including Super PACs) who have sponsored almost 60 percent of the ads aired this year, compared to just 3 percent of ad airings in 2008. An estimated $112M has been spent to date on 207,000 ads compared to $190M spent on just under 300,000 ads in 2008. Much of this decline in spending and ad volume is due to the lack of a nomination contest on the Democratic side this year.

Weekly Digest

Will News Corp’s UK Problem Become Its US Problem?

Our big story of the week comes from across the pond, in London Town where, for many months, regulators have been examining the business practices of one of the world’s largest media empires.


The Brookings Institution
Wednesday, May 09, 2012
8:30 AM to 1:00 PM
http://www.brookings.edu/events/2012/0509_health_care.aspx

The United States faces many challenges in terms of health care quality, affordability and access. The nation spends almost twice the percentage of its gross domestic product as many European countries on health care, but has outcomes that rank well below those of other developed nations. However, policy ideas and new technologies are emerging to improve innovation, data sharing, and analytics, thereby boosting cost containment and health care delivery and quality.

The third annual A. Alfred Taubman Forum on Public Policy will convene leaders from academia, business and government to discuss concrete policy actions to improve performance in this policy area and specific actions to modernize the U.S. health care system for the 21st century.

8:30 AM -- Welcome

Darrell M. West
Vice President and Director, Governance Studies

8:35 AM -- Innovation in Health Care

Curt I. Civin, MD
Associate Dean for Research and Director, Center for Stem Cell Biology & Regenerative Medicine
University of Maryland School of Medicine

Grant Verstandig
Founder & CEO
Audax Health

9:30 AM -- Sharing Data to Improve Quality and Save Money

Lynn Etheredge
Principal Consultant, Rapid Learning Health System Project
The George Washington University

Daniel J. Wattendorf, Lt Col, USAF, MC
Program Manager, Defense Sciences Office
Defense Advanced Research Projects Agency

10:45 AM -- Using Analytics To Improve Decision-Making

Richard Migliori, MD
Executive Vice President, Health Services, United Health Group
Chief Healthcare Officer, United Health Group Alliances

Kevin Vigilante, MD
Senior Vice President
Booz Allen Hamilton

12:00 PM -- Lunch Discussion: Lessons From Around The World

William Haseltine
President
Access Health International

Robert Jarrin
Senior Director, Government Affairs
Qualcomm