August 2012

Bleacher Report and the evolution of the content farm

The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model behind the sports-blogging network, and a sign of the disruptive effects that model can have.

Turner Broadcasting is acquiring the sports-blogging network Bleacher Report for what some estimate to be about $175 million — a deal that was first reported by All Things Digital — to help the Time Warner unit bulk up its sports coverage. Although it is sometimes seen as a second cousin to its competitor SB Nation (now known as Vox Media), the acquisition of Bleacher Report is still a fairly significant milestone in the evolution of user-generated content, and a sign that even sites that have been criticized in the past for being “content farms” can evolve to the point where they attract the interest of mainstream media entities.

How Washington officials bested the media

[Commentary] Ten years ago when I was White House press secretary, before Twitter and Facebook, in an era when reporters used to pick up their phones to conduct interviews as opposed to e-mailing, I would have been laughed out of the briefing room if I tried to get quote approval for something I said.

Occasionally, I talked on background as a senior administration official, but no reporter would ever let me pick and choose which on-the-record quotes they could use nor would anyone let me edit or clean up a quote. My how things have changed -- and the change began, it's important to note -- toward the end of the second term of George W. Bush. Peter Baker, another reporter at The New York Times who has covered the last three White Houses, told me in an (on-the-record) interview that quote approval evolved from something beneficial to a "pernicious practice to be avoided." Like Prohibition, it began with good intent. Reporters covering Bush's second term, under pressure from editors not to use unnamed sources in their stories, started asking their sources if a background quote, attributed to a senior aide, could instead be turned into an on-the-record quote, with the aide's name in print. I e-mailed last week with several former Bush staffers and many confirmed they engaged in that practice. For a very limited number of the most senior aides, that made sense.

[Ari Fleischer, a CNN contributor, was White House press secretary in the George W. Bush administration from 2001 to 2003]

Eight-in-Ten Following Olympics on TV or Digitally

Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.

Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites. Most Olympic followers (68%) say they are watching events in the evening after they have already occurred. At the same time, almost a quarter (23%) say they are watching live during the day. The latest national survey by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project, conducted August 2-5, 2012 among 1,005 adults, finds that NBC’s coverage of the Olympics receives high marks from the public. Overall, 76% of Olympic watchers describe the coverage as excellent (29%) or good (47%); 18% describe it as only fair (13%) or poor (5%).

Apple and Google both win by killing the native iOS YouTube app, but we all lose

News that Apple will not include a native YouTube app in iOS 6 in favor of a forthcoming standalone app to be built by Google marks another endpoint for the Apple-Google partnership.

The two sides are pulling apart, each new split has different motivations, and both Apple and Google stand to win and lose in different ways. And the specific repercussions of YouTube no longer being bundled in iOS are no different. Google will have a lot more flexibility with a standalone YouTube app. It will be able to update the app much more frequently — and hopefully bring it up to date with the mobile web YouTube experience, which is markedly better than the native app. Perhaps more importantly, Google can now control how it displays lucrative pre-roll advertising in the app. Apple, on the other hand, no longer has to pay whatever license fee may have existed for including YouTube in iOS. What's more, Apple doesn't have to pay its own developers to build an app for a service operated by a direct competitor. Instead, it can assume Google will want to keep YouTube in front of the huge numbers of iOS 6 users and build its own app. Which is exactly what's happening.

Pollsters Struggle to Pin Down the Right Number

As they gauge voter sentiment in this tight presidential race, pollsters face a big challenge: more and more voters hang up on them. So it sounds odd that some pollsters have decided to hang up on more voters.

Yet that is one way survey researchers have adapted to the communications revolution that has upended old methods of measuring which political party is ahead. In the polarized battle between President Barack Obama and Mitt Romney, arcane shifts in polling techniques can have important consequences for the results — and public perceptions of the contest. Bill McInturff, a Republican pollster, and Peter Hart, his Democratic counterpart, who conduct the NBC News/Wall Street Journal poll, proved the point in their latest poll, conducted July 18-22, when they increased the proportion of respondents who rely exclusively on cellphones to 30 percent from 25 percent. To home in on them, the pollsters ended calls answered on cellphones if the respondents said they also had land lines. Their findings affirmed arguments that “cell only” Americans have significantly different, and more Democratic, political views than those with land lines. Over all, the poll showed President Obama leading Mr. Romney by 49 percent to 43 percent — providing a confidence-boosting talking point for Democrats and provoking sharp criticism from Republicans.

Republicans Fail a Security Test

[Commentary] Senate Republicans regularly promote themselves as the true custodians of national security. This claim seemed particularly hollow last week when they helped block a new measure aimed at protecting America’s vulnerable computer networks from attack by, among others, potentially hostile foreign governments.

The legislation would have required companies to share data about cyberattacks with the government, and would have created a framework for minimum security standards to toughen computer protections. But the Chamber of Commerce and other business interests said the rules would be too costly and intrusive, and the Republicans went along. The result was to postpone action until after the August recess, and even then the bill may go nowhere given the pressures of election-year politics. The cost of inaction is already high.

Networks Struggle to Appeal to Hispanics

The ratings numbers for popular television shows like “Modern Family,” “Two and a Half Men,” “Grey’s Anatomy,” “Glee,” and “NCIS” encapsulate the problem facing English-language television executives and advertisers: they desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television.

They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of “Modern Family,” far more Hispanic viewers were watching the top Spanish language show that week, the telenovela “La Que No Podía Amar,” on Univision, which attracted 5.2 million viewers. At this spring’s upfronts, the meetings hosted by network executives to sell advertising airtime, there were nine presentations to advertisers by broadcast and cable channels including ESPN and Discovery aimed at creating content for Hispanic viewers. In 2011, there were only five such presentations.

Powerful Shaper of U.S. Rules Quits, With Critics in Wake

Cass R. Sunstein, who wielded enormous power as the White House overseer of federal regulation, came to Washington to test his theories of human behavior and economic efficiency in the laboratory of the federal government. Now he is departing with a record that left many business interests disappointed and environmental, health and consumer advocates even more unhappy. Sunstein, 57, who projected an air of disheveled academic detachment while becoming one of the Obama administration’s most provocative figures, announced August 3 that he was leaving government to return to Harvard Law School.

Applying a cost-benefit analysis to his reviews of proposed rules, he said his goal was simply to make the nation’s regulatory system “as sensible as possible.” His critics saw it differently. “Cass Sunstein is the most well-connected and smartest guy who’s ever held the job,” said Rena Steinzor, president of the Center for Progressive Reform and a professor at the University of Maryland Carey School of Law. “But he’s also done untold damage.” As administrator of the White House Office of Information and Regulatory Affairs, he reviewed the rules implementing President Obama’s health care act and the Dodd-Frank financial regulatory reform law.

“For the last three and a half years,” said President Obama, “Cass Sunstein has helped drive a series of historic accomplishments on behalf of the American people. From putting in place lifesaving protections for America’s families, to eliminating tens of millions of hours of paperwork burdens for our nation’s citizens and businesses, Cass has shown that it is possible to support economic growth without sacrificing health, safety, and the environment. Cass has shepherded our review of existing rules to get rid of those that cost too much or no longer make sense, an effort that is already on track to save billions of dollars. With these reforms and his tenacious promotion of cost-benefit analysis, his efforts will benefit Americans for years to come. I can’t thank him enough for his friendship and for his years of exceptional service.”

AT&T to Leave 2G Behind

AT&T is shutting down its second-generation, or 2G, wireless networks by 2017 as it continues to upgrade its systems to faster technology and better use its limited airwaves.

The telecom giant said about 12% of its contract wireless customers, or roughly 8.4 million people, were using 2G handsets at the end of June, but it will work "proactively" in coming years to move them to more advanced devices. Like the other major carriers, AT&T's customers mostly use phones with 3G, or third-generation, technology, and it is aggressively rolling out a nationwide 4G network.

Senators Send Letter on Universal-EMI Deal

Adding to the challenges facing Universal Music Group's plan to acquire rival EMI Music, the two ranking members of the Senate's subcommittee for antitrust issues said in a letter to the Federal Trade Commission that the proposed deal "presents significant competition issues that merit careful FTC review."

The FTC is already reviewing the $1.9 billion deal to determine if it would harm U.S. consumers, and the subcommittee's letter carries no formal authority. But it was nonetheless noteworthy for several reasons. Indicating unusual consensus on the gravity of the deal's potential implications, the letter was sent by Democratic Chairman Herb Kohl (WI) and Mike Lee (UT), the ranking Republican, who have never previously co-signed such a letter analyzing a merger. The senators' letter identified the growing digital music market as the area where the deal's effects would need the most scrutiny. "The effect of the proposed acquisition on digital distribution of music, and particularly on the ability of new entrants to launch new services, is particularly critical to determining whether the acquisition will have any substantial anticompetitive effects."