Stubbornly high U.S. unemployment, a weak housing market combined with a mature business prone to regular programming blackouts has seen more than 400,000 American homes drop their pay-TV service since the start of the year.
DirecTV, the No. 1 U.S. satellite TV provider, revealed its first ever quarterly customer losses, with some 52,000 homes dropping the service in the second quarter. That was more than analysts expected from a company long seen as the best run video provider in the industry. Time Warner Cable, the No. 2 cable provider, said it lost more subscribers than analysts expected with 169,000 customers leaving the service. While a small percentage of Time Warner Cable company's 12.3 million total customers, this is a 10th straight quarter of customer losses. "Basic video subscriber losses aren't getting better," said Bernstein Research analyst Craig Moffett of Time Warner Cable. He said in a client note that the company had done all right overall but "it is hard to shake the perception of an opportunity lost." The biggest U.S. TV distributor, Comcast, lost 176,000 video subscribers, which was considered an improvement as the rate of losses was better than recent quarters. Of the big four distributors, Dish Network, the other major satellite provider, said it lost just 10,000 subscribers, also considered an improvement. The newer entrants to the TV market -- Verizon Communications' FiOS TV and AT&T's U-verse -- added 275,000 customers during the quarter.
Peter Kafka of the Wall Street Journal counters: If you want to evaluate the state of the pay TV business, you have to include the results from the telco guys, who have been taking share from the cable and satellite guys. And you have to look at numbers for the whole year, not a single quarter. Once you do that, you end up with numbers that are basically flat, give or take a few thousand subscribers. You can argue that the pay TV industry’s no-growth or barely-there growth is due to a weak economy and lousy household formation numbers. Or you can argue that it’s because people really are swapping out pay TV for Netflix, Apple TV, etc. Or a mix of both, or whatever. But for now, at least, you can’t argue that the pay TV industry is shrinking.