The Digital Stimulus Package
Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the Interactive Advertising Bureau.
Startups made up 19 percent (375,000) of those digital gigs, per the IAB-sanctioned report. The New York-based trade org also says that the ad-supported Internet ecosystem contributed $530 billion to the U.S. economy last year, up 77 percent from 2007’s $300 billion mark. In addition, its study suggests that ad-supported Internet businesses actually created 5 million direct and “indirect” jobs total.