Election 2012 Dollars Stream In
Candidates looking to boost their campaign profile this election season are betting on Hulu.
The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the increase over the midterm elections was even higher. While Hulu declined to provide dollar figures, the service claims political is a big category that helped drive its upfront this year. Brian Wieser, senior analyst at Pivotal Research Group, estimated that Hulu’s total ad revenue for 2012 would be between $400 million to $500 million.