What Not To Do On 9/11, Starring AT&T, the $9.11 Newspaper Deal, Others
[Commentary] It's safe to assume disguising a smartphone sell as a 9/11 commemorative tweet is in poor taste. Unfortunately, AT&T didn't get the memo before it posted a photo with the caption "Never forget" to both its corporate Twitter account and Facebook page. AT&T removed the BlackBerry Z10's branding in the photo, but within minutes a maelstrom of angry tweets began pouring in scorning the company for its decision to post. AT&T posted an apology shortly after deleting the original tweet. And AT&T isn't the only brand to have caused offense on 9/11. The Lakers' social media team posted a slightly confusing photo of Kobe Bryant with the hashtag #NEVERFORGET, which has also since been deleted.