Association of National Advertisers: California Privacy Rules Threaten Financial Health of Journalism

The Association of National Advertisers says that the new browser obligations in the proposed implementing regulations of the California Consumer Privacy Act (CCPA) are "a regulatory hammer blow against the anvil of the pandemic-driven pullback in the broader ad market." That came in a letter to Rep Adam Schiff (D-CA) in response to a letter from the congressman on a related subject, keyword filtering. In its response, ANA said that the ad industry "has moved quickly and aggressively to ensure that ad-supported news media is not adversely impacted by overly broad keyword filtering of content related to the novel coronavirus," and that the CCPA browser issue was a graver threat to journalism's finances. They urged Rep Schiff to contact the California Attorney General's office about the issue ASAP to prevent "codification of these dangerous gatekeeper standards."