Cable jumps into the mobile subsidy game

Some of the nation's top cable operators have begun to ramp up promotions focused on smartphone subsidies. These cable-led promotions mark a shift in the dynamics of the US mobile market, according to MoffettNathanson. Analyst Craig Moffett said this new wave of mobile promotional offers from operators such as Comcast, Charter, and Cox illustrates that they're indeed needed in today's competitive market. "Cable's emergence as a promotional discounter was entirely predictable, notwithstanding their early protests to the contrary," Moffett explained. However, he tempered predictions on how well cable's wave of mobile offers will perform in the market, but for now, the promos aren't impacting his forecasts for cable's ongoing move into mobile.