Facebook’s Russian Ads Disclosure Opens A New Front That Could Lead To Regulation

Facebook is facing a new push to reveal how its vast power is being used after it disclosed that roughly $100,000 worth of political ads were purchased on its platform by fake accounts and pages connected to a Russian troll operation. Open government advocates and researchers who study political ads say that Facebook’s massive reach and lack of transparency about ads on its platform represent a risk to the democratic process. Alex Howard, deputy director of the Sunlight Foundation, which advocates for government transparency, said highly targeted online ads can be “weaponized against liberal democracies” because they do not meet the same levels of disclosure and visibility as traditional radio, TV, and print ads.

Senate Intelligence Committee Vice Chairman Mark Warner (D-WV) said, "An American can still figure out what content is being used on TV advertising. ... But in social media there's no such requirement. There may be a reform process here. I actually think the social media companies would not oppose, because I think Americans, particularly when it comes to elections, ought to be able to know if there is foreign-sponsored content coming into their electoral process."