How about showing us the data that was used to target us with online ads

[Commentary] Requiring the targeting data label on ads is just a simple way of bringing the shadowy business of data collection and ad targeting into the light of day. If Mark Zuckerberg and Sheryl Sandberg are sure that there is nothing wrong with harvesting users’ personal data to place ads, they should have no problem with being completely open with consumers about the real costs of the “free” service their company provides. Internet advertisers may complain that ad targeting is a complicated business and that the targeting of one ad may rely on many pieces of user data. Well, so be it. The drug companies probably weren’t wild about being required to publish all those possible drug side effects in the small print of their direct-to-consumer ads, but they did it, because the public had the right to know.