How Russian content ended up on Pinterest

Image-bookmarking site Pinterest is known as a place where people go to get ideas about home décor, fashion, and recipes. Few would associate it with politics – let alone Russian trolls. But in the run-up to the 2016 election, the site became a repository for thousands of political posts created by Russian operatives seeking to shape public opinion and foment discord in US society, the company acknowledged Oct 11.

Russian operatives don’t appear to have posted directly on Pinterest, but their influence spread to the site through users who came across Russian content elsewhere and unwittingly “pinned” it onto their Pinterest scrap boards. “We believe the fake Facebook content was so sophisticated that it tricked real Americans into saving it to Pinterest,” said Pinterest head of public policy Charlie Hale. “We’ve removed the content brought to our attention and continue to investigate.”