National Advertising Division of Better Business Bureau Asks Verizon to Drop 5G Claim

The National Advertising Division (NAD) of the Better Business Bureau says that Verizon's claims in TV ads that it is "building the most powerful 5G experience for America" is not supported by the evidence and recommended that it discontinue or modify that claim. AT&T had complained about the ads, which promote 5G service in sports venues, to the NAD, which is the investigative unit of the ad industry's self-regulatory unit. NAD singled out the implied claim that Verizon is currently delivering that "most powerful 5G experience," and "unqualified superiority claim" in the present tense that is not supported by evidence, NAD concluded.