For The New York Times, Trump is a sparring partner with benefits

A version of the the New York Times’s Trump bump has materialized across the media landscape, as readers have been galvanized by a man who may well be the most polarizing president in American history. But the boon carries significant risks, especially for the Times. And it highlights some business-model vulnerabilities for a newspaper that is struggling mightily to wade through a brutal media climate: Not only is the company becoming increasingly dependent on Trump for its core subscription revenue, but its print readers are subsidizing the rest of the operation through repeated, and often opaque, price increases—a practice that at some point will have to ease.