Sens Warner, Klobuchar Urge Zuckerberg to Address Loopholes in Facebook’s Ads Transparency Tool

Sens Mark Warner (D-VA) and Amy Klobuchar (D-MN), authors of the Honest Ads Act, urged Facebook CEO Mark Zuckerberg to address significant apparent loopholes in Facebook’s ads transparency tool. While Facebook committed to implementing transparency measures similar to those that the Honest Ads Act would require, they are currently failing to carry out the basic disclosure and disclaimer provisions of the legislation. The major gaps existing in Facebook’s transparency tool could allow adversaries to exploit the platform with continued disinformation efforts. 

“The fact that Facebook’s new security tools allow users to intentionally misidentify who placed political ads is unacceptable. That Facebook is unable to recognize ads connected to a well-established foreign interference operation is also deeply troubling. Both point to a central vulnerability that enable these kinds of ads: Facebook’s failure to utilize human reviewers of the political ads it sells,” the senators wrote. “Free and fair elections require both transparency and accountability which give the public a right to know the true sources of funding for political advertisements in order to make informed political choices and hold elected officials accountable. However, it is clear that there are significant loopholes with regard to how Facebook sells ads and the process by which disclaimers are applied to political ads.”