Survey: 90% of TV News Producers Prefer One Mention of a Product Per Brand

According to recent survey conducted by Vidicom, 90% of TV news producers said they prefer only one mention per product per brand when using branded Satellite Media Tours (SMTs).

The survey, which polled producers in the top 20 TV markets, found that while the number one reason for using SMTs is the need for content, half of the producers surveyed only want one product mentioned for each branded segment. Producers said that they will tolerate embedded product only if they are unable to produce the content themselves and it is compelling enough.