Tightening Political Ad Disclosure Rules May Not Curb 'Fake News,' Interactive Advertising Bureau Says

The Interactive Advertising Bureau will testify that it supports efforts to strengthen disclosure requirements for online ads that expressly advocate for particular candidates. But the group will also warn lawmakers that tightening those rules won't necessarily affect the spread of "fake news" online. "Enhancing the existing framework by clarifying the responsibility of publishers, platforms, and advertisers in making available these disclosures to the public would create greater legal certainty across the industry and provide valuable information," IAB CEO and President Randall Rothenberg plans to tell Congress in a prepared statement. "But the 'fake news' and 'fake ads' at the center of the current storm did not engage in such overt candidate support. So they were not, and based on current Supreme Court jurisprudence will not, be regulated under the Federal Election Campaign Act."

Rothenberg will testify Oct 24 before the House Oversight subcommittee on information technology, which is slated to hold a hearing about online political ads. David Chavern, CEO of News Media Alliance, will also testify Tuesday, as well as representatives from the Center for Competitive Politics, and the Brennan Center for Justice, among others.