Cambridge Analytica Talked Business With Russians

Coverage Type: 

Alexander Nix is a director of SCL Group, a British political and defense contractor, and chief executive of its American offshoot, Cambridge Analytica, which advised the Trump campaign. The firms’ employees, who often overlap, had contact in 2014 and 2015 with executives from Lukoil, the Russian oil giant.  Lukoil was interested in how data was used to target American voters, according to two former company insiders who said there were at least three meetings with Lukoil executives in London and Turkey. SCL and Lukoil denied that the talks were political in nature, and SCL also said there were no meetings in London. The contacts took place as Cambridge Analytica was building a roster of Republican clients in the United States — and harvesting the Facebook profiles of over 50 million users to develop tools to analyze voters’ behavior. Cambridge Analytica also included extensive questions about Russia’s president, Vladimir V. Putin, in surveys it was carrying out in American focus groups in 2014. It is not clear what — or which client — prompted the line of questioning, which asked for views on topics ranging from Mr. Putin’s popularity to Russian expansionism. On two promotional documents, SCL said it did business in Russia. In both documents, the country is highlighted on world maps that specify the location of SCL clients, with one of the maps noting that the clients were for the firm’s elections division.


Cambridge Analytica Talked Business With Russians