WOW! hits 25% penetration in first greenfield fiber market

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Consumers in central Florida are apparently hungry for fiber. WideOpenWest (WOW!) CEO Teresa Elder said the company is seeing strong uptake of its service, including its higher-tier products. WOW! announced its launch in Altamonte Springs, FL, in January 2022, noting at the time it had around 1,000 passings in the city. Elder said the market had already achieved a 25% penetration rate – which she noted was quite near the 30% rate WOW! was targeting in the timeframe of a year or more after launch. While Elder acknowledged the penetration figure will likely fluctuate as more passings are added, she said the company is “thrilled” with the early results. According to Elder, around 70% of WOW!’s customers overall are taking speeds of 500 Mbps or above, with more than 50% of its base subscribing to such tiers. CFO John Rego added that up-tiering is happening not only within WOW! legacy markets but also in its greenfield territory WOW! ended 2022 with around 1.9 million homes passed between its cable and fiber assets. Elder declined to provide a target for the number of greenfield fiber passings WOW! is looking to add in 2023. However, she did say it plans to ramp up its expansion work significantly since a lot of the design and permitting groundwork needed to do so was already laid in 2022.


WOW! hits 25% penetration in first greenfield fiber market