Advertising

The European Union fined Google €1.49 billion for hampering potential rival search advertisers between 2006 and 2016, closing the last formal EU investigation into the US tech company.

The American Civil Liberties Union (ACLU) has reached a historic settlement with Facebook over advertising practices that allegedly discriminated against minorities. As part of five settlements totaling nearly $5 million, Facebook has agreed to make major changes to its ad platform that will help curb discrimination against certain people when it comes to employment, housing and credit ads. Facebook is creating a new advertising process, specifically for marketers that are purchasing ads around employment, housing and credit.

While Democrats' campaign launches have sucked up national attention, President Donald Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads. Political advertising strategists say that this level of ad spend on digital platforms this early in the campaign season is unprecedented. The data (captured between December 2018 and now) provides a window into the Trump campaign's 2020 strategy, which until now has been virtually invisible aside from a few rallies.

On Feb 25, 2019, Free Press released Beyond Fixing Facebook. The authors, Timothy Karr and Craig Aaron, look beyond Facebook to address a deeper problem infecting the entire "attention economy": the abuse of targeted advertising.

Sen. Catherine Cortez Masto (D-NV) introduced a data privacy bill that would explicitly bar platforms like Facebook and Google from serving targeted ads that discriminate against protected groups, particularly by race, sexual orientation or gender. The DATA Privacy Act would empower the Federal Trade Commission to put in place specific definitions for what is considered discriminatory behavior in targeted ad and data practices. It would also extend the FTC’s civil penalty authority for violations of those rules, alongside broader protections on user data.

The report calls for a tax on targeted online advertising to respond to the crisis in journalism and fund diverse, local, independent and non-commercial news and information. The report proposes a series of proposals to levy a small tax on ads sold by highly profitable companies like Facebook and Google.

Rep Anna Eshoo (D-CA) and Sen Ed Markey (D-MA) introduced the Truth-In-Billing, Remedies, and User Empowerment over Fees (‘TRUE Fees’) Act. The TRUE Fees Act requires phone, cable, and internet providers to include fees, charges, and surcharges in the prices they advertise for service; allows customers to end their contract without early termination fees if their provider increases prices; prevents hikes on equipment fees unless providers improve equipment; and prohibits forced arbitration clauses for wrongful billing errors.

Facebook removed more than 100 ads paid for and posted by The Trump Organization after Facebook mistakenly classified them as political in nature and requiring payment disclosures. Advertisements for the Trump International Hotel in Washington, DC,  the Trump National Doral golf course in Miami, and the Trump Turnberry Resort in Scotland were among the 117 ads removed from Facebook. Those ads have returned to Facebook after the network was notified by Scotland's national newspaper The Scotsman that some Trump property posts had been labeled as political.

Facebook has agreed to share more information about political advertising on its platform.

Department of Justice antitrust chief Makan Delrahim says that the DOJ will be holding a two-day workshop on the impact of online advertising on the local broadcast TV market, and whether it should adjust its merger reviews given the argument that the edge is now competing for the local car dealer ads and should be considered part of the relevant competitive market. Justice has been considering the issue in relation to a couple of recent merger reviews, Delrahim pointed out, specifically the aborted Sinclair-Tribune merger, and the follow-up Nexstar-Tribune merger.