Advertising

Who was trying to influence your vote in the midterm elections? On Facebook, it was not always easy to find out.  Political advertisers are required to fill in a field that says who paid for the message in your news feed, but that does not necessarily tell you who they or their backers are. Entities can write whatever they want in that field as long as it's not deceptive or misleading. A growing number of Facebook ads in the run-up to the election took advantage of that loophole to obscure or conceal the identity and political motives of who paid for them – and Facebook did not catch it.

An Oct 23 interview with Sen Mark Warner (D-VA).

Sens Mark Warner (D-VA) and Amy Klobuchar (D-MN), authors of the Honest Ads Act, urged Facebook CEO Mark Zuckerberg to address significant apparent loopholes in Facebook’s ads transparency tool. While Facebook committed to implementing transparency measures similar to those that the Honest Ads Act would require, they are currently failing to carry out the basic disclosure and disclaimer provisions of the legislation. The major gaps existing in Facebook’s transparency tool could allow adversaries to exploit the platform with continued disinformation efforts. 

Privacy controversies continue to plague Google. In this seemingly unshakeable cycle of improvements and gaffes, it's nearly impossible to make a full accounting of Google's user privacy impacts and protections. But it's critical to understand how the people on the front lines of that fight think about their jobs, and how it fits in with the fundamental truth of how Google makes money.

Left-leaning groups are pouring money into online advertising on platforms like Facebook ahead of the midterms — and cash from Silicon Valley staffers is flowing to Democratic campaigns, according to recently released data. Donations to Democratic candidates from tech staffers, political action committees and outside groups is more than triple that of Republican candidates, $13.4 million to $3.7 million.

Facebook’s ads have been a source of frustration for lawmakers for years, especially in the aftermath of the 2016 elections when it was discovered that Russian influence agents were able to place political ads involving US politics on the platform. Bills have been introduced to hold these platforms accountable, such as the Honest Ads Act, and federal agencies have launched investigations, but everything so far has fallen flat.

In apps marketed for children 5 and under in the Google Play store, there were pop-up ads with disturbing imagery. There were ads that no child could reasonably be expected to close out of, and which, when triggered, would send a player into more ads. Dancing treasure chests would give young players points for watching video ads, potentially endlessly. The vast majority of ads were not marked at all. Characters in children’s games gently pressured the kids to make purchases, a practice known as host-selling, banned in children’s TV programs in 1974 by the Federal Trade Commission.

Federal Communications Commissioner Michael O'Rielly suggested the agency's children's video rules might be unconstitutional. He said a good case could, and had been, made that the rules are an abridgement of broadcasters' speech rights, and thus illegal. 

The Parents Television Council says the Federal Communications Commission needs to answer some fundamental questions before it decides to make any "material" changes to its children's TV rules, which would mean voting on an order stemming from the July Notice of Proposed Rulemakiing it approved launching the review of the rules. The questions PTC says have yet to be answered in the Notice of Propose Rulemaking:

Russians working for a close ally of President Vladimir Putin engaged in an elaborate campaign of “information warfare” to interfere with the midterm elections, federal prosecutors said in unsealing a criminal complaint against one of them. The woman, Elena Alekseevna Khusyaynova, of St. Petersburg, was involved in an effort “to spread distrust toward candidates for US political office and the US political system,” prosecutors said.