Advertising

Federal Communications Commissioner Michael O'Rielly suggested the agency's children's video rules might be unconstitutional. He said a good case could, and had been, made that the rules are an abridgement of broadcasters' speech rights, and thus illegal. 

The Parents Television Council says the Federal Communications Commission needs to answer some fundamental questions before it decides to make any "material" changes to its children's TV rules, which would mean voting on an order stemming from the July Notice of Proposed Rulemakiing it approved launching the review of the rules. The questions PTC says have yet to be answered in the Notice of Propose Rulemaking:

Russians working for a close ally of President Vladimir Putin engaged in an elaborate campaign of “information warfare” to interfere with the midterm elections, federal prosecutors said in unsealing a criminal complaint against one of them. The woman, Elena Alekseevna Khusyaynova, of St. Petersburg, was involved in an effort “to spread distrust toward candidates for US political office and the US political system,” prosecutors said.

The $220 billion US advertising industry is facing an unprecedented wave of scandal and controversy, causing frustration amongst marketers, consumers, and lawmakers. The advertising industry is loosely regulated by the Federal Trade Commission, which has the jurisdiction to punish people or business for unfair trade practices, including deceptive advertising. The Federal Communications Commission also has the right to set rules around non-digital ads, like TV and radio.

Dozens of advertisements removed from Facebook for being political ahead of the November midterm elections did not appear to express any political view. The ads from businesses, universities, nonprofits and other organizations did seem to have something in common: They mentioned "African-American," "Latino," "Hispanic," "Mexican," "women," "LGBT" or were written in Spanish. Even offers of free delivery from Chipotle Mexican Grill were mislabeled as political.

A competitive race in Virginia’s 10th Congressional District has an alarming new element: anonymous attack ads on Facebook. The ads, which appeared on a Facebook page called “Wacky Wexton Not,” were purchased by a critic of Jennifer Wexton, a Democratic candidate trying to unseat Rep Barbara Comstock (R-VA). The person or group behind the ads is known to Facebook, but a mystery to the public.

Facebook knew of problems in how it measured viewership of video ads on its platform for more than a year before it disclosed them in 2016, according to a complaint filed by advertisers. A group of small advertisers filed a lawsuit in California federal court in 2016, alleging the tech giant engaged in unfair business conduct by disseminating inaccurate metrics that significantly overestimated the amount of time users were spending watching video ads.

Verizon is touting its commitment to firefighters and public safety in a new ad, released weeks after Verizon throttled the Santa Clara County fire department while it was fighting California's largest-ever wildfire. "From coast to coast and everywhere in between, people rely on us to ensure they can communicate when they need it most," Verizon said in an introduction to the new ad. "Our innovations and technology allow first responders to do their jobs.

When Facebook announced in April that it would create a public database of political advertising, it seemed like a meaningful step—something that might make it harder for Russian trolls and other bad actors to try to manipulate public opinion using the company’s self-serve ad platform. But it soon became obvious the move would cause problems for media companies: In a follow-up post, Facebook said that any news stories on political topics that were promoted or “boosted” to extend their reach in the News Feed would also be labeled as political ads and put in the database.

Online advertising systems regularly put mainstream ads alongside content from the political fringes — and dollars in the pockets of those producing polarizing and politically charged headlines. This mismatch of online content and ads, which digital advertising companies have been working to fix, goes to the heart of how the Internet economy works. Tens of billions of dollars are at stake in the promises of online ad systems to match advertising pitches with receptive targets.