Advertising

The notices are flooding people’s inboxes en masse, from large technology companies, including Facebook and Uber, and even from parent teacher associations, children’s soccer clubs and yoga instructors. “Here is an update to our privacy policy,” they say. All are acting because the European Union enacts the world’s toughest rules to protect people’s online data. And with the internet’s borderless nature, the regulations are set to have an outsize impact far beyond Europe.

The European Union’s General Data Protection Regulations (GDPR) go into effect May 25, and privacy groups are pushing companies to commit to the same standard for their US operations. More than two dozen privacy groups sent letters to "edge providers" Amazon, Facebook and Google, and ad giants Walmart, Nestle and others asking them to use the EU regime as a baseline for their own US data protection policies. 

T-Mobile USA should stop claiming that it has "America's Best Unlimited Network," the advertising industry's self-regulator said. AT&T challenged T-Mobile's ads to the National Advertising Division (NAD), which ruled that T-Mobile hasn't substantiated its claim that it has the best wireless network. T-Mobile defended itself by arguing that speed outweighs all other factors—apparently including overall coverage and reliability.

A collection of progressive groups will launch a six figure digital ad offensive May 21 telling the Federal Trade Commission to break up Facebook’s social networking empire. The groups are asking for the FTC to do three things:

Facebook allows advertisers to target users it thinks are interested in subjects such as homosexuality, Islam or liberalism, despite religion, sexuality and political beliefs explicitly being marked out as sensitive information under new data protection laws. The social network gathers information about users based on their actions on Facebook and on the wider web, and uses that data to predict on their interests.

The Justice Department and the FBI are investigating Cambridge Analytica, the now-defunct political data firm, and have sought to question former employees and banks that handled its business. Prosecutors have questioned potential witnesses in recent weeks, telling them that there is an open investigation into Cambridge Analytica — which worked on President Trump’s election and other Republican campaigns in 2016 — and “associated U.S.

Intersection, the Alphabet-backed smart cities startup known for creating free internet kiosks for cities, is pushing to make free internet accessible in as many major cities as possible across the globe. There are two things a city must have:

Democrats on the House Intelligence Committee made public for the first time the full cache of more than 3,000 ads that Facebook said were purchased by a pro-Kremlin group, the Internet Research Agency. The ads, fewer than 50 of which had previously been revealed, offer the clearest window yet into the evolving tactics used by the group as it sought to amplify social and political tensions in the US. The Russian-backed pages initially deployed relatively simple techniques, buying ads targeted to reach large segments, such as all Facebook users living in the US.

What really sets DC apart is our advertisements. The political ads never stop. Particularly when a major vote is about to happen — such as the upcoming vote in the Senate on S. J. Res. 52, aka the “net neutrality CRA,” aka the repeal of the FCC’s net neutrality repeal. On May 9, Senator Markey will file the resolution to force the vote — which is expected to actually happen soon.

Facebook is defining what it considers "issue ads" through an initial list of ad topics, ranging from abortion to guns, that will require authorization and labeling on its platform in the US. Facebook's initial list of what it considers an "issue ad": Abortion, budget, civil rights, crime, economy, education, energy, environment, foreign policy, government reform, guns, health, immigration, infrastructure, military, poverty, social security, taxes, terrorism, and values. A list of topics is a good start, but there will inevitably be instances where there are discrepancies a