Advertising

Several major acquisitions have helped Google and Facebook on their way to unprecedented dominance over the advertising supply chain, antitrust analysts argued at the Open Markets Institute forum. There are six acquisitions that experts cited as missed opportunities by regulators at the Justice Department and the Federal Trade Commission to curb the advertising market dominance of Google and Facebook.

AT&T will soon offer a new streaming video service thanks to its acquisition of Time Warner, and it will be buying more companies in order to beef up its advertising platform, AT&T CEO Randall Stephenson said. The streaming service will be free for AT&T mobile customers who subscribe to unlimited data plans and $15 a month for everyone else. AT&T will announce more acquisitions soon to improve its advertising system.

The House Digital Commerce and Consumer Protection Subcommittee drilled down on targeted digital advertising. Subcommittee Chairman Bob Latta (R-OH) said the idea behind the hearing was to look at the benefits as well as the "emerging, high-profile challenges" of digital advertising, including the Russian election influence ads that have drawn calls, and some action, for better identifying who is placing those digital ads. The use of the word "challenges" was telling. Other legislators have labeled them "scandals" or "problems" in need of government fixes. Subcommittee 

The Senate Commerce and Judiciary committees rleased nearly 500 pages of information Facebook provided concerning more than 2,000 questions from lawmakers on topics including its policies on user data, privacy and security. Yet much of the information that Facebook included was not new and the social network sidestepped providing detailed answers, in a move that may embolden some of its critics.

Three hours into an interrogation by British lawmakers, Cambridge Analytica’s former chief executive Alexander Nix stood up and thrust a slide deck at Members of Parliament: “I’ve tried,” he said, “to take what is ostensibly quite a complex structure and simplify it.” His four slides told a straightforward story about the analytics company, which shot to prominence after it was found to have used data from millions of Facebook users in political campaigns.

[Commentary] Requiring the targeting data label on ads is just a simple way of bringing the shadowy business of data collection and ad targeting into the light of day. If Mark Zuckerberg and Sheryl Sandberg are sure that there is nothing wrong with harvesting users’ personal data to place ads, they should have no problem with being completely open with consumers about the real costs of the “free” service their company provides. Internet advertisers may complain that ad targeting is a complicated business and that the targeting of one ad may rely on many pieces of user data. Well, so be it.

Facebook struck customized data-sharing deals with a select group of companies, some of which had special access to user records well after the point in 2015 that the social-media giant has said it cut off all developers from that information, according to court documents.  The unreported agreements, known internally as “whitelists,” also allowed certain companies to access additional information about a user’s Facebook friends.

On October 19th of 2017, a just-barely bipartisan group of senators held a press conference to announce a new piece of legislation. The Honest Ads Act, as the bill is called, would require Facebook, Google, and other tech platforms to retain copies of the political ads they host and make them available for public inspection. Platforms would have to release information about who bought the ads, how much they cost, and to whom the ads were targeted. Anyone who spent more than $500 on political ads would be subject to public scrutiny.

A strict new real-time disclosure law has forced Google to suspend political advertising in the Washington state. "Ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted," a new Google policy says. The new rules were enacted by Washington state's Public Disclosure Commission to implement provisions of new campaign finance legislation that was passed in March. The rules require ad brokers like Google to provide information to the public about who is funding political ads and how those ads are being targeted.