Advertising

It started with a cold call from the Ad Council to the Children’s Defense Fund (CDF). In 1996, the Ad Council, with more than $2 billion a year in donated media for public service advertising (PSA), decided to make a ten-year commitment to campaigns on behalf of children as the centerpiece of its work. To launch the initiative, the Ad Council was looking for a partner who could deliver a grassroots network and reinvent fulfillment for PSA campaigns in the digital age (replacing 800 phone numbers and brochures with multimedia websites to provide information and resources for action).

AT&T's advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for television and digital video advertising and give it more firepower against industry juggernauts Google and Facebook. AppNexus offers technology that helps advertisers buy ads, using automated software, across a range of websites and apps. The company also supplies technology to publishers so they can manage and sell ad space on their websites.

When the biggest platforms seem to be flailing or punting on problems, it’s often because they’re trying to address broad social issues with market solutions. They’re rediscovering, at scale and at great expense to their users, the ways in which a society is more than a bazaar, and the pitfalls of allowing human attention to be sold and resold as a commodity. If a platform is addressing a collective problem in a maddeningly strange way, consider that it might see itself, or only know to govern itself, like an eBay.

Carriers get requests for their customers’ whereabouts from all sorts of places. How they handle them depends on who is asking. 1) Each carrier has a dedicated legal team that evaluates the requests of law-enforcement officers. 2) Emergency calls are routed to public-safety answering points, which can obtain the caller’s location without affirmative consent. 3) Middlemen like LocationSmart and Zumigo can access information on cellphone users’ whereabouts in situations where the company seeking the information might not know which carrier to ask.

Television advertising is caught in the crossfire of the country’s political battles. When TV stars such as Roseanne Barr, Samantha Bee and Laura Ingraham get into trouble, advertisers retreat rather than risk having their brand names become collateral damage in the highly charged partisan atmosphere enveloping the media landscape. By the time a comedian or commentator is forced to apologize for a tweet or joke that goes too far, many sponsors want their commercials out before they can become the target of angry social media protests.

Aleksandr Kogan, the academic researcher who harvested personal data from Facebook for a political consultancy firm said that the idea the data was useful in swaying voters’ decisions was “science fiction.”

Facebook is sending a signal to Capitol Hill that it's taking the integrity of its social network seriously during the US primary election season. One of the main messages aimed to be delivered to Capitol Hill: Facebook is taking serious steps to protect its network, flush with 2.2 billion users, from misinformation and other political ploys on the platform.

Verizon is pledging to stop selling information on phone owners’ locations to data brokers, stepping back from a business practice that has drawn criticism for endangering privacy. The data has allowed outside companies to pinpoint the location of wireless devices without their owners’ knowledge or consent. Verizon said that about 75 companies have been obtaining its customer data from two little-known CA-based brokers that Verizon supplies directly — LocationSmart and Zumigo.

Facebook, Google, and Amazon all have business models that require them to scoop up large amounts of data about people to power their algorithms, and they derive their power from this information. Like the oil barons at the turn of the 20th century, the data barons are determined to extract as much as possible of a resource that’s central to the economy of their time. The more information they can get to feed the algorithms that power their ad-targeting machines and product-recommendation engines, the better. Their dominance is allowing them to play a dangerous and outsize role in our polit